social media presentation by monica monica horsley & trevor dickerson
DESCRIPTION
Monica Horsley, Owner of By Invitation Only(http://www.gobyinvitationonly.com/), Richmond's Premier Retailer of Invitations and StationeryTrevor Dickerson, Head of Design & Printing at By Invitation Only, Founder and Editor of DowntownShortPump.comTRANSCRIPT
Leveraging Social Media for RVA Biz
Monica Horsley Trevor Dickerson@byinviteonlyrva @TrevorDickerson
INTRODUCTIONS
Social Media Timeline: Trevor
Started with Twitter in March 2008
Attended spontaneous “tweetups”
Met wide variety of people from all backgrounds/industries
Used Facebook personally since high school; for business starting in 2008
Grew recognition of Downtown Short Pump through Twitter
Social Media Timeline: Monica
Started tweeting in April 2009
Got connected to keep up with competition
Wanted to build relationships with current/future customers
Low-cost way to get name out
Used Facebook personally for several years
Learned of need for Fan Page
Getting Started with Twitter
Twitter: Step by Step
Pick perfect Twitter handle related to your business
Consider attaching “RVA” to associate locally
Interact as if you were in a physical group
Form relationships naturally and your presence will grow organically
Twitter: Step by Step
Stay consistent in amount of daily tweets
Be yourself and keep it authentic
Be true to your brand - you are the face of your company!
Pimp your wares, but don’t be annoying about it
Be more conversational than self-promoting
Show rather than tell
Getting Started with Facebook
Facebook: Step by Step
Set up both a personal profile and business Fan Page
Same rules apply: be consistent and authentic
Give customers a visual of what’s going on at your business
Attach photos
Share posts from vendors & success stories from customers
Facebook: Step by Step
Actively participate in vendor and local business Fan Pages
Make comments
Add them to “favorite pages” on your Fan Page
Keep page frequently updated
Use pictures to communicate
Getting Started with Blogging
Blogging: Step by Step
A blog is an extension of yourself personally; an extension of your business professionally
Use blog to showcase events, products and experiences in your business
Use as an outlet to connect with your customers
Brand yourself as an expert in your niche
Build customer loyalty through interesting posts
Bringing it all Together:Cross-Platform
Integration
Cross-Platform Integration
Social media is an extension of your website & brand
Set up auto-publishing between Blog, Facebook & Twitter to save time & promote simplicity
Cross-polinate between platforms to grow your voice and your bottom line
Cost vs. Impact Analysis
Cost vs. Impact Analysis
Low investment and high return
No overhead
Little time investment
Big rewards if implemented correctly
Special incentives for followers/fans can be highly successful
Cost vs. Impact Analysis
Important to continue traditional ad campaigns, but make sure you’re maximizing profits with each strategy
Consider low-cost, pay-per-click ads on Facebook
Can target to age, gender, location and more
Success Stories
Questions?
Thanks!