social media pres2015
TRANSCRIPT
Social Media
by
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What is Social Media?
➢Social Networks are just part of social media.
➢Social media consist of non static broadcasting options or web technologies that have made it easy for anyone to create and distribute their own content
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Why Small Businesses Use Social Media?
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“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't”.
- Seth Godin
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Social Media Advantages
➢When using social media, your opportunities for exposure are infinite.
➢Social media expands your company's ability to communicate with thousands of people by giving you other distribution channels.
➢Social media provides inexpensive tools that allow you to gain new supporters, build relationships, and increase sales.
➢Social media levels the playing field; it gives large and small business equal access to the public.
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Small Business & Social Media Uses the Same Principles as Traditional Marketing
➢Find Your Ideal Customer using Twitter, LinkedIn, blogs, and Facebook.
➢Create a marketing campaign to reach those ideal customers.
➢Measure sales before and after the campaign.
➢Survey your customers.
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Social Media Requirements & Protocol
➢Username
➢Password
➢Picture/Avatar
➢Profile
➢Status Update
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Small Business Owners have to be found online to succeed today
➢ Over 77% would choose an unfamiliar business with Quality Site over a known business with a poor site!
➢ Having a website is central to everything you do online!
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Content Management SystemProspects are searching for you
➢95 % of clicks come from page 1 results
➢Search Engine Optimization
➢Use Meta Tags
➢Understand Keywords and use them in your Title, Header, Content, etc.
➢Homepage
➢About us
➢Contact us
➢FAQ
➢Products/ Services
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Nelly claimed he put St. Louis on the map, but Twitter co-founder St. Louis native and Webster University graduate Jack Dorsey made St. Louis International.
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What is Twitter
Launched in 2006, Twitter has grown into a social media behemoth and the real-time microblogging network of choice for a reported 982 million registered users. Just how huge is it?
• 284 million people use Twitter every month
• 500 million tweets are sent every day• Users are tweeting in more than 35
Twitter-supported languages• 77% of registered users are outside the
U.S.
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Twitter Basics
Bio section:
➢ Allows you to explain in 160 characters or less “Who you are”
Background:
➢ use your company logo
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Advantages of Twitter
➢According to Ad Age twitters users are more likely to make online purchases than any other group of social media a users.
➢Ask a question that prompts you to encourage dialogue.
➢Twitter like other social media gives small business and equal voice.
➢Twitter is Marketing in 140 characters are less. It's like a text message the whole world can read.
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#HashtagsKeywords you can use
Hashtags can help increase your targeted followers and increase your reach (number of views).
Use hashtags to add value.Hashtags make your tweets more searchable within twitter.
Use 1-3 hashtags per post.
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Five Types of Tweets
➢ Informational– News
– Events
➢Sales pitch announce offers
➢Miscellaneous messages
➢Retweet and Replies
➢Quotes/ Inspiration
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How Small business can use Twitter
➢Business Networking tool
➢Be pro-actively strategic in building business partnership
➢Educational tool
➢ Build Customer Loyalty and Retention
➢By Informing customers about products special promotions
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LinkedIn is the place to start for Business Networking:
➢Focused on Business Professionals, great tools, easy to use
➢270+ Million Users
➢Designed to support Networking and Business Development
➢Establishes your credibility
➢Use status updates
➢Get Recommendations
➢Claim your name
➢Join groups for more visibility
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Linkedin currently has over 2.5 million groups and 8000 groups are started every week.
The platform now allow you to do mini blog post.
Linked
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Why Facebook?
➢ Size over 1.4 Billion Users
➢ 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook
➢ Great for Consumer Focused Businesses, not so great for Business Focused Businesses
➢ Active users are averaging 7.5 hours/month
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How to use Facebook
➢ Post 3-5 times per day
➢ Focus on engagement (Share and Like)
➢ Ask questions
➢ Link to articles or blog posts
➢ Post helpful tips
➢ Have a call to action (encourage friends to like a comment or watch a video, visit your website)
➢ Make it fun (infotainment)
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Facebook Features
➢ Business page
➢ Sponsored Stories
➢ Events
➢ Vanity URL
➢ Groups
➢ Networked Blogs
➢ The Twitter App
➢ Static FBML
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With Social Media, Don't just set it and forget it.
Develop a good social media strategy.
Be active with updates and interaction
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Social Media Management
➢ Hootsuite
➢ Buffer
➢ Queuedit
➢ Crowdfire
➢ Commun.it
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Sources
➢Aspire Business Development
➢Twitter Marketing for Dummies
➢Twitter Marketing an Hour a Day
➢How to Master Facebook Marketing in 10 Days
➢Facebook the Missing Manual
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