social media portfolio maya mc donald
TRANSCRIPT
And sometimes wedding photographer
Lover of social media, content creation, strategy and account management
Tweet Me - @StayInSunlight Tag Me – Facebook.com/Maya.McDonald1 Snap Me - MayaMcDonald
Late night lifestyle blogger/writer/dreamer
Experience
Social Media Community Manager Team Leader• Responsible for the overall success of the
Johnson & Johnson consumer care social media program, including 25 diverse brands with 65+ social media initiatives
• Supervise, coach and lead team of 12 community managers with an industry reputation as a leader in social media and customer care
• Serve as a liaison between Johnson & Johnson corporate, brand teams, agencies, and social media community managers to communicate program goals, compile analytic reports, and facilitate training for various brands
• Serve as a conduit for the voice of the customer, raising concerns, communicating consumer insights, and assisting in overall strategy to best reach consumers
• Connect with consumers, creating brand advocates, and building relationships with top social media influencers though Radian6 and other social media tools
• Establish social media best practices, overall goals and processes for the Johnson & Johnson social media program, ensuring high standards are met throughout program
• Lead training on state of social media, emphasizing social strategy, state of customer care, and successful case studies
• Craft standard operating procedures for program and compile analytic reports
• Work with corporate Alta Resources to establish Q/A, metrics and business development for future social media programs, creating a scalable model and new business opportunities with various Fortune 500 clients
Examples of pages worked with -
Social Media Manager and
Account Executive - BConnected
• Manage all aspects of social media for both local and national brands
• Develop a social strategy across multiple platforms, developing goals and benchmarks for success
• Create and implement engaging online content including videos, promotions, photos and copy
• Build brand advocates, measure analytics, and increase brand loyalty/awareness
Design your own Pizza contest – Pizza King Wisconsin
PeoplePaperPrints Photography Promotional Video
A few examples of clients worked with:
PeoplePaperPrints Photography
My Work
Social Strategy & Planning• Develop social media strategy based on target demographic,
social goals, and overall marketing strategy for businesses
• Create content calendars for clients and ensure congruency between digital and traditional initiatives
• Integrate various social platforms and other digital initiatives (email marketing, website design, etc.) to create greater social reach and cross – functional synthesis
Analytics & Reporting• Experience with analytic and reporting tools such as
Radian6, Sprout Social and SMART
• Compile weekly, quarterly and yearly reports for accounts relating to social media, identifying strengths and opportunities
• Create standard operating procedures and processes for FDA compliant programs
• Track social chatter and consumer insights regarding products, services and brand sentiment
• Conduct social listening for brands to identify hot topics, key influencers, and areas of concern before they escalate
Content Creation• Use Photoshop and graphic design skills to
create innovative promotional materials, social media profiles,
and engaging content on a variety of platforms• Photograph products, services and people
behind the brands• Create engaging videos using Final Cut Pro and
Motion FX• Write copy for pages and platforms including
articles, blog posts, promotional content and more
Filming –Nakashima’s Wisconsin promo video Midwest Fashion Bloggers graphic
Design your own pizza
Photography
Graphic Design
Writing
• Clients:– Jeri Barry – Marketing, Zuppas Neenah
• P: (920) 205-6902 E: [email protected]
– Shannon Van Grinsven – Owner, PeoplePaperPrints Photography• P: (920) 277-0292 E: [email protected]
• Supervisors: – Brad Cebulski – Founder and President, Bconnected, LLC
• P: (920) 460-5118 E: [email protected]
– Jim Weidert – VP Marketing, Delight! Magazine and Atomic Tribe• P: (920) 851-8124 E: [email protected]
• Peers:– Will Anderson – Alta Resources, Canada Social Media Team Leader
• P: (920) 659-2062 E: [email protected]
– Alicia Frank – Alta Resources, U.S. Customer Care Team Leader• P: (920) 850-0731 E: [email protected]
Thank You!{Let’s Keep in Touch}
Snap Me - MayaMcDonald
Tweet Me - @StayInSunlight
Tag Me – Facebook.com/Maya.McDonald1
(608) 347-9923
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