social media & online marketing boot camp 2014
TRANSCRIPT
Social Media For Business
Social Media and Online Marketingin 2014 and Beyond
People Are Spending Time Online
http://jmorgan.us
8 Reasons For & 1 Against
8 Reasons for Social Media
...and 1 reason against.
Reason #1 For
Find New Prospects
Through social media, you can connect with potential customers or clients who may not
have even known you existed
http://jmorgan.us
Factoid
23% of total Internet usage time is devoted to social networks or
blogs
http://jmorgan.us
Reason #2 For
Build Your Brand
Interacting with people online gives you a bit of control over what people think of your
business
http://jmorgan.us
Factoid
For the first time, more than half (53%) of Americans 65 and
older use the internet or email
Reason #3 For
Keep Finger on Pulse of Market
Knowing what potential customers are talking about gives you a huge advantage.
http://jmorgan.us
Factoid
People are most likely to engage with branded
content on social media that contains pictures (44%),
status updates (40%) and videos (37%)
Reason #4 For
Build a Community
You create fans that trust you and are loyal...
and the thing about communities is there are always new people wanting to join!
http://jmorgan.us
Factoid
Pinterest buyers spend more money, more often, and on more items than any of the
other top 5 social media sites
Reason #5 For
Give Your Business a Personality
People are always more likely to buy from someone they feel they know.
http://jmorgan.us
Factoid
50% of consumers worldwide trust email messages from
companies they have signed up to receive
Reason #6 For
Better Search Engine Ranking
Search engines include how much your website and content is "shared" in ranking for
websites
http://jmorgan.us
Factoid
Facebook shares have the greatest influence on Google search rankings in the US, followed by the number of
backlinks
Reason #7 For
Network with Influencers
Writers, Bloggers, and the Media are following social media and online content.
http://jmorgan.us
Factoid
81% of U.S. online consumers trust information and advice
from blogs
Reason #8 For
Stay Connected
Interacting through social media acts as a reminder of what our customers want and
are expecting.
http://jmorgan.us
Factoid
36.7% of U.S. mobile subscribers have accessed social networks or blogs
with their devices
Reason #1 Against
Your Business Doesn't Need New Customers
If you have all the customers you will ever need and they will live for the entire life of your business...then by all means...DON'T.
http://jmorgan.us
Online Use
• 84% Of U.S. Adults Now Use The Web Daily
• 50% Own Smartphones
• Tablet Ownership Doubled To 19% In 2012
• 43% of consumers now connect to the web
with their TVs
• 67% of online Adults use Social Networking
Sites
Online Purchases
Nielsen of 67% of Online Adults using Social Media
80% Made Online Purchases
• 38% Online Travel
• 28% Retail Purchases
• 18% Hotel/Motel Reservations
http://jmorgan.us
Now What?!
Accounts
• Blog
• YouTube
• Google+
• Business Listings & Mobile Apps
Blogging: Stats• 61% of U.S. online consumers have made a
purchase based on recommendations from a blog
• 81% of U.S. online consumers trust information and advice from blogs
• Blogger is the leading blog site in the U.S., with 46MM unique monthly users
• 23% of total Internet usage time is devoted to social networks or blogs
http://jmorgan.us
Blogging
• Wordpress
• Blogger
• Tumblr
How Often Do I Need To Post?
For Steady Readership
Regularly
At least once per week minimum, but for Search Engine Optimization 2-3 times per
week is recommended
http://jmorgan.us
Facebook: Stats• The social network is now at 1.06 billion
monthly active users. (Dec. 31,2012)
• 618 million daily active users for December 2012
• 680 million mobile monthly active users as of December 31
• No data on how many daily active users on mobile, but did say that, for the first time, this number exceeded the number of people using it on desktops on a daily basis.
• Correctly Set Up
• Accurate Information
• New Graph Search
• Cover Photo Rules
• Contests New Rules
• Advertising/Promoted Posts
YouTube: Stats• Over 800 million unique users visit YouTube each
month
• Over 4 billion hours of video are watched each month
• 72 hours of video are uploaded to YouTube every
minute
• In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth
• Millions of subscriptions happen each day.
Subscriptions allow you to connect with someone you're
interested in — whether it's a friend, or the NBA — and
keep up with their activity on the site
YouTube
• Create Your Channel
• Create Playlists
• Share Links via all Social sites
• Be Creative
• People Love How To's
Google+: Stats• Over 170 million active users.
• Google+ attracted 20 million users within the first 3
weeks of its launch.
• As of January 2012, American users spent an average of
3.3 minutes on Google+.
• As of January 2012, Google+ accounted for .22% of
referral traffic.
• Websites using the +1 button generate 3.5x the
Google+ visits than sites without the button.
• Two of the biggest user groups on Google+ are college
students and software developers
• 63% of Google+ users are male.
Google+
• Create Business Page
• Link to Website
• Create or Join Communities
• Create Hangouts
• Post Events
• Share Blog Posts, Videos,
Twitter: Stats
• Twitter gets about 300,000 new visitors daily
• 62% of Twitter users are in the age group 18-34
• Every second 750 tweets are being shared on
• Twitter has 140 million active users and sees
340 million tweets per day
• About half of the worlds Twitter users are from the
US
• 55% of Twitter users are female
• Find People To Follow
• Create Lists
• Join or Create Twitter Chats
• Utilize Hashtags
• Post Events
• Share Blog Posts, Videos,
Pinterest: Stats• Attracts 1,090 visitors per minute.
• Generates over 4x as much revenue per click (first
touch) as Twitter and 27% more revenue per click
than Facebook.
• 47% of U.S. online consumers have made a purchase
based on recommendations.
• 81% of U.S. online consumers trust information and
advice.
• Drives sales directly from its website — of people with
accounts, 21% have purchased an item after seeing it.
• Generated more referral traffic for businesses than
Google+, YouTube, & LinkedIn combined.
• Create Business Account
• Create Boards
• Find Others to Follow
• Verify Account
• Pin Blog Posts, Videos, Photos etc.
• Reachli to Promote pins
Linkedin: Stats• More than 2.7 million companies have LinkedIn
Company Pages.
• As of the school year ending May 2012, there are over
20 million students and recent college graduates
on LinkedIn. They are LinkedIn's fastest-growing
demographic.
• In the fourth quarter of 2012, an average of 27 percent
of unique visiting members came through mobile
apps, versus just 15 percent a year ago.
• LinkedIn members are sharing insights and knowledge
in more than 1.5 million LinkedIn Groups.
• Add Business as Company
• Fill out Completely w/Link to website
• Share Updates, photos, videos etc.
• Join Communities
• Browse for Prospects
Email: Stats• Roughly half of an email list will be active – either
opening or clicking on emails
• The retail apparel industry has the highest proportion of
active members (39% opened or clicked an email within
3 months), followed by the business publishing/media
general (34%), travel/hospitality travel services
(31%), and retail general (30%) segments.
• 64% of people say they open an email because of the
subject line.
• 14% of all opens and clicks on a mobile device
occurred from 6 a.m. to 8 a.m. The second-biggest
peak, at 12% share, between 6 p.m. and 8 p.m
• Have Sign Up Clearly visible on Website
• Capture addresses whenever possible
• Always ask current subscribers to share
• Have social share buttons
Business Listing Sites/Mobile• Google
• Yelp
• TripAdvisor
• Yahoo
• Bing
• Urbanspoon
• Foursquare
Listing Sites/Mobile Apps
• Capture Ownership of all Listing so you have some control of content
• Good, Bad, or Ugly: People are using these sites to leave reviews and you want to be able to respond publicly and quickly.
• Stay ahead of your competition (or at least be there to be able to compete)
• Links to website which is good for SEO
• Opportunity to see who your frequent customers are to reward them
ManagementMulti-Platform
• SproutSocial
• Hootsuite
• Sendible
Specific
• Reachli (Pinterest)
• Google Analytics (Web Traffic)
• Feedburner (Blog subscribers)
• Link shorteners (bit.ly)
• Google Alerts or Mention (Brand monitor)
On Going TasksMonthly:
• Check all reporting sources for actions taken & where
coming from
• Evaluate last months ROI to decide where to focus for
current month
• Create marketing plan and focus of content for month
Weekly:
• Schedule recurring posts for events etc. and for
weekends
• Set reminders to remember to check messages at least 3
times a day and to remember to post minimum of 3
times per day
