WHAT’S GOING ON IN SOCIAL MEDIA ??

2010 - Laurent Françoishttp://twitter.com/lilzeon

Remember? We said that in 2009, the matrix had changed

IDENTITY CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS IRAN CRISIS CRISIS CRISIS CRISIS LADY GAGA MJ CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CHANGE CRISIS CRISIS UBIQUITY CRISIS iPHONE CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CITIZEN CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CONFIDENCE

“Americans conducted 14.8 billion core searches in April 2009“comScore

We said that Social Web used to be presented as a massive online problem solving system only…

“of the customers who shop for high-end merchandise online, 78 percent of them did so in order to find the best price while nearly as many, 77 percent, did so to compare brands”BrandWeek, January 2010

I have a question

I have a feeling

I’m looking for a boy

I’m in L.A.

I’m right here

…in fact, Social Media is a

multiball in a pinball life…

I need a job

How R U?

Let’s skype

…as if we were amplified and if our thoughts, feelings and actions were opportunities of conversations…

…and it’d affect everybody…

(Check the wonderful « WTF is Social Media now

? »)

…but at different paces (and it’s a good

news)…

It’s not only a magic generation issue.It’s the

economics, society, technics, ethics, needs, ideas, entrepreneurs, history, whatever

(stupid)

“It appears Twitter is playing an important role at a crucial time in Iran. Could you keep it going?"PJ Crowley, US assistant secretary of state for Public Affairs about the White House request on Twitter not to stop their servers

“I wanted to create a sense of inclusion for all those in the world who are interested in my work and the world of fashion"Alexander McQueen on why he live streamed Paris Fashion showOK, there are

worldwide shared

experiences…

…but local matters more than ever…

…there are community-

centric experiences (Miley, we still love

you)

…and more interesting: locally and « You » based stories which can

generate wider reach

I lost my keyWhere are you?With @lilzeonI bought a new dressI checked inOMG I’m in front of

the crashed planeIt’s a very great

restaurantListening to

Radiohea“Internet is the only way to communicate"Carel Pedre, radio journalist @ Port au Prince, giving live news from Haiti to France 24

“I’m desperate. @maudbidule did not get the glasses I lost in my hotel"Sebastien Claudet who lost his glasses in Lyon, trying to get some help from local Twitter users

“This personal experience made me realize an amazing stuff: we often talk about collective intelligence when it comes to Twitter. I think we’re wrong.Twitter sets in motion the conditions for a collective empathy. It’s the implicit and induced promise. And that’s probably what explains the fantastic success of Twitter"Bruno Walther about his son

Social Media is about extimacy, exterior is also present in the interior and in the intimate

Brands are starting to understand it.

Streets are the most digital places…

…and Social Media seems to be linked to brand media?!

Social Web is not just a fantastic place to play. It’s a human playground with sometimes f*****g demeanours

“Facebook is being cited in almost one in five of online divorce petitions, lawyers have claimed"Telegraph

“This has been encouraged, no doubt, by the argument that is commonly used to justify Twitter – that it has "news agenda-setting" benefits which outweigh its narcissism-feeding, attention-seeking and boredom-filling properties. So when the inevitable Facebook group about Jon Venables ("KEEP JON VENABLES IN PRISON FOR GOOD!") appeared on my screen, it was like summer camp all over again, when my bunkmate laughed at me for never having shaved my legs in all of my 10 years. "Hadley Freeman, The Guardian

“Everyone finds his own way of using the site. Some think it is a game, others think it is a whole unknown world, others think it is a dating service"Andrey Ternovskiy, Chatroulette creator

DISCRIMINATION CRISIS CRISIS CRISIS CRISIS CRISIS POWER CRISIS CRISIS CRISIS CRISIS UNFAIR CRISIS JEALOUSY CRISIS CRISIS CRISIS CONSERVATISM CRISIS CRISIS STASY CRISIS DIRE STRAITS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS HATE CRISIS CRISIS

LONELINESS CRISIS DEPENDENCY

Marketers still avoid these words when they talk to

consumers

Because they want to sell love between brands &

consumers, eh!

Some people start to hide and to fear this amount of love (moreover when it’s fake)

“We don’t need to hand our messages to a hub. What Facebook gives you as a user isn’t all that hard to do. All the little games, the little walls, the little chat, aren’t really rare things. The technology already exists(…) The value they give us is negligible in the scale of what they are doing, and what we are giving up is all of our privacy"Max Salzberg, Diaspora co-founder

And Apple wants to demonstrate that Social Media is just a question of

cables and servers, aka Apple media

“We support two platforms at Apple. Two” Steve Jobs, during WWDC 2010 keynote, about HTML 5 & Apps

New metrics must be found to

measure success: word-of-mouth

“We care about the direct relationship with the "one" but count on the effect of the one passing along to their many either explicitly or more subtly”John Bell, MD & ECD 360° Digital Influence, Ogilvy

“It is only by recognizing all of the benefits delivered by social media marketing that the complete value of these efforts can be understood”Augie Ray, Forrester

5 (educated)

guesses

#1people’s

education & realization of what is at stakePrIvAcY iS a

DyNaMic nOtIoN

#2acceleration

of digital exodus

Because people know how to hijack

walls & how to generate new

value

#3increase of new digital phenomena

Because digital culture becomes culture at all and feeds mass media

and because digital starts in the

street

#4missing digital

Because in a world where everything leaves a footprint,

things that disappear are no

longer normal

#5offline as

the new top luxury

Because it’s a new way to create

distance, jealousy, curiosity, to be where no one is anymore. Offline

as the 21th century vintage?

Thank you !

Laurent FrançoisJuly 2010

http://citizenl.nethttp://citizenl.fr

http://twitter.com/lilzeon

Read zat and feel like you

should connect uh!

MISC• Threadless Tshirt

http://www.threadless.com/product/921/Video_games_ruined_my_life_two_extra_lives#zoom

• Inside Dylan's Brainhttp://www.vanityfair.com/online/daily/2008/04/dylan.html

• WTF is Social Media Now?http://www.slideshare.net/ankitbathija/wtf-is-social-media-now

• Tweet about Mileyhttp://www.mtv.com/news/articles/1623805/20091014/mayer_john.jhtml

• eureka 2 / it used to be a problem solving systemhttp://www.flickr.com/photos/timcaynes/167573664/sizes/z/in/photostream/

• Forrester Technographicshttp://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

• Photoshttp://www.poster4tomorrow.org/december-10th-events/paris-france/http://www.flickr.com/photos/gilderic/3955444397/sizes/l/in/photostream/http://www.flickr.com/photos/caribb/3691337501/sizes/l/in/photostream/

• Billie Tweets: tribute to Michael Jacksonhttp://billietweets.com/

• Louis Vuitton Women Fashion Spring Summer 2010http://www.mediassociaux.com/2009/10/12/animer-votre-fan-page-facebook-livestream-du-defile-louis-vuitton/

• http://observers.france24.com/fr/content/20100113-internet-unique-moyen-communiquer-haiti-port-prince-tremblement-terre-carel-pedre

• Miley sings goodbye Twitter

• Divorce / Facebookhttp://www.telegraph.co.uk/technology/facebook/6857918/Facebook-fuelling-divorce-research-claims.html

• Facebook groups are the new lynch mobshttp://www.guardian.co.uk/commentisfree/2010/mar/10/facebook-groups-internet-hadley-freeman

• The ups and downs of social networkshttp://www.bbc.co.uk/news/technology-10719042

• Fashion Victim badgehttp://www.influencia.net/fr/archives/the-way/louis-vuitton-marc-jacobs-starbucks-meilleurs-usages-foursquare,33,933.html

• Creme Brulee Carthttp://articles.sfgate.com/2009-05-26/news/17201177_1_taco-trucks-mission-district-dolores-park

• Bruno Walther about his sonhttp://brunowalther.com/2009/11/26/twitter-l%E2%80%99impudeur-l%E2%80%99empathie-et-moi/

• Ogilvy One study on Social Media in Chinahttp://assets.ogilvy.com/truffles_email/ogilvy.com_pdf/O1_connected_EN.pdf

• Google mirrorhttp://pbtt.wordpress.com/2007/10/

• Dedipixhttp://visionsdune.blogueuse.fr/coup-de-gueule-se-montrer-nue-avec-ton-nom-pour-des-com-s-no-problem-a626210

• Chatroulette screenshttp://opinionsurrue.wordpress.com/2010/05/25/chatroulette-rustre/

• Andrey Ternovskiyhttp://bits.blogs.nytimes.com/2010/02/13/chatroulettes-founder-17-introduces-himself/?src=tptw

• We Are Tomorrowhttp://www.thewavingcat.com/

• Diasporahttp://www.nytimes.com/2010/05/12/nyregion/12about.html?partner=rss&emc=rss

• John Bell, is it all just word-of-mouth marketing?http://johnbell.typepad.com/weblog/2010/02/is-it-all-just-word-of-mouth-marketing.html

• Augie Rayhttp://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents

• RIP Africahttp://whiteafrican.com/2008/08/14/what-twitters-global-failure-means-for-africa/

• Confessions of a consumerhttp://mostcontagious.wordpress.com/2009/07/24/thou-shalt-not-covet-stuff-confessions-of-a-consumer/

• Seattle Paper Shifts Entirely to the Webhttp://www.nytimes.com/2009/03/17/business/media/17paper.html?_r=2&ref=media

• Handsome Beggar is Current Chinese Internet Sensationhttp://www.starcomchinablog.com/?p=242