Social Media Revolution: New Ways of Marketing

MSME BrandsIFIT Workshop

By Lorelie Banguilan

Marketing Communication… is not walking the classical path anymore

Dramatic Shift in Marketing Reality

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Social Media PowerSocial Media is bigger than you think… and it’s just getting started…

But is it a fad or the biggest shift since the Industrial

Revolution ?

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social media is a collection of online tools

that people use to create, share, and connect with each

other

Social media is a

conversation that

takes place online

Always OnTheir networks and conversations don’t “end”.Many are comfortably blurring the lines between work and life.

Why should you care? What the hell is social

media anyway?

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Fan Page Applications Connect/Share Facebook Ads

Fan Page:“Build customized micro presence inside facebook and attract your target market to join the community”

Applications:“Engage your target market with a good application and they will help you sell through a managed gossip”

Connect/Share:“To share or not to share… that is the one million dollar question”

“Average Facebook users has 130 friends”

(source: Facebook Statistics)

Facebook ads:“People don’t mind that there are ads in facebook, after all, facebook is free”

measure SUCCESS

Social Media is bigger than you think.

16,000,000 accounts, top 7

2,100,000 million accounts, top 12

97 million population, 28 million with access, 88 million mobile subscribers

88DB.com is the biggest classified website in China and Southeast

Asia • Global Monthly (30 Day) Unique Visitors have grown to over 15M• Global Monthly (30 Day) Pageviews have grown to over 60M• 88DB.com has awarded for Google AdSense Best Partner Award (HK)

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