social media marketing for the mortgage professional

Creating Community and ProfitA tale of two goals...

Monday, November 4, 2013

About Me

Social Media Director at Burgess Advertising and Marketing

Husband

Father

Two Dogs

Two Cats

Two Chickens


My Approach

I have the crazy belief that being nice, helpful, honest, and relatable, will result in more of what your customer wants - and what you want.


Be Warned

This will not be your typical social media presentationI don’t believe in blowing your mind with stats that fluctuate dailyI believe in helping you be more helpful - growing your online community - and growing your business.


But first a story


In the land of the free and the home of the brave, things were

changing.


Global Financial Crisis was Looming


Homes were being lost


Hope seemed impossible to find


Trust was broken


Fingers were pointed.


Questions Were Asked

Could we ever recover?

Who can we trust?

Does anyone care?


Where Does this Leave Us?

Items still need to be sold in order for everyone to make a living.


But old tactics likeinterruption marketing

high-pressure salesmass marketing


Have Been Joined by Easily Trackable Methods

Social Media Advertising

Online Communities

YouTube


The New World


A New Approach

With social media marketing you must first earn the right to sell by

offering a mutually beneficial relationship that helps, educates,

connects, and reveals.


Meet My Wife

Yes, chickens take baths

Cream Puff is a chicken, not my wife.

How we met...


One Day I said, “Let’s Get Married”

Actually, not at all.


We Met


This Little Princess Needed a Sweater

Gizmo


The Rest Was History

7 Months later we brought a fur child into our world

2 month later a marriage

3 months later a Pomeranian

Meet Cherry


Of Course Our Dog Has a Facebook Page


The Pride Farm Would Not Exist if Erin Did Not Help Me Find What I Needed at Her Shop.


Rule #1


How Can You be Helpful On Social Media?

Tips on Increasing Credit

Mortgage Rate Updates

New Home Advice

FAQ’s


Via e-marketer


Content is Everywhere

You just have to get used to recognizing it.


Posts

An effective piece of content for social media is a very small piece of a much larger conversation.

A nugget from a blog

A few lines from an ebook.


Via e-marketer


Free Tools to Help

Hootsuite.com


Free Tools to Help

Bit.ly


Tools Within Facebook

Scheduler



Insights


Rule #2

Measure what matters - you decide what matters.

More e-mail subscribers?

More “Likes”

More web traffic?

But, you cannot measure what you don’t have a goal for.


Advice from the Experts

“People don’t remember the pitch, they remember the experience.” Brian Halligan



via: Hubspot.com


Here’s the key

Post a mix of content that matches what your company wants to accomplish other than just selling

more business.


First Establish a Relationship


How Many Times Should I...?


Rule #3

Have fun.


Keep in Touch

Twitter - @DavidApride

Cell - 415.7712

[email protected]


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