![Page 1: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/1.jpg)
Creating Community and ProfitA tale of two goals...
Monday, November 4, 2013
![Page 2: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/2.jpg)
About Me
Social Media Director at Burgess Advertising and Marketing
Husband
Father
Two Dogs
Two Cats
Two Chickens
Monday, November 4, 2013
![Page 3: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/3.jpg)
My Approach
I have the crazy belief that being nice, helpful, honest, and relatable, will result in more of what your customer wants - and what you want.
Monday, November 4, 2013
![Page 4: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/4.jpg)
Be Warned
This will not be your typical social media presentationI don’t believe in blowing your mind with stats that fluctuate dailyI believe in helping you be more helpful - growing your online community - and growing your business.
Monday, November 4, 2013
![Page 5: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/5.jpg)
But first a story
Monday, November 4, 2013
![Page 6: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/6.jpg)
In the land of the free and the home of the brave, things were
changing.
Monday, November 4, 2013
![Page 7: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/7.jpg)
Global Financial Crisis was Looming
Monday, November 4, 2013
![Page 8: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/8.jpg)
Homes were being lost
Monday, November 4, 2013
![Page 9: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/9.jpg)
Hope seemed impossible to find
Monday, November 4, 2013
![Page 10: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/10.jpg)
Trust was broken
Monday, November 4, 2013
![Page 11: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/11.jpg)
Fingers were pointed.
Monday, November 4, 2013
![Page 12: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/12.jpg)
Questions Were Asked
Could we ever recover?
Who can we trust?
Does anyone care?
Monday, November 4, 2013
![Page 13: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/13.jpg)
Where Does this Leave Us?
Items still need to be sold in order for everyone to make a living.
Monday, November 4, 2013
![Page 14: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/14.jpg)
But old tactics likeinterruption marketing
high-pressure salesmass marketing
Monday, November 4, 2013
![Page 15: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/15.jpg)
Have Been Joined by Easily Trackable Methods
Social Media Advertising
Online Communities
YouTube
Monday, November 4, 2013
![Page 16: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/16.jpg)
The New World
Monday, November 4, 2013
![Page 17: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/17.jpg)
A New Approach
With social media marketing you must first earn the right to sell by
offering a mutually beneficial relationship that helps, educates,
connects, and reveals.
Monday, November 4, 2013
![Page 18: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/18.jpg)
Meet My Wife
Yes, chickens take baths
Cream Puff is a chicken, not my wife.
How we met...
Monday, November 4, 2013
![Page 19: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/19.jpg)
One Day I said, “Let’s Get Married”
Actually, not at all.
Monday, November 4, 2013
![Page 20: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/20.jpg)
We Met
Monday, November 4, 2013
![Page 21: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/21.jpg)
This Little Princess Needed a Sweater
Gizmo
Monday, November 4, 2013
![Page 22: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/22.jpg)
The Rest Was History
7 Months later we brought a fur child into our world
2 month later a marriage
3 months later a Pomeranian
Meet Cherry
Monday, November 4, 2013
![Page 23: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/23.jpg)
Of Course Our Dog Has a Facebook Page
Monday, November 4, 2013
![Page 24: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/24.jpg)
The Pride Farm Would Not Exist if Erin Did Not Help Me Find What I Needed at Her Shop.
Monday, November 4, 2013
![Page 25: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/25.jpg)
Rule #1
Monday, November 4, 2013
![Page 26: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/26.jpg)
How Can You be Helpful On Social Media?
Tips on Increasing Credit
Mortgage Rate Updates
New Home Advice
FAQ’s
Monday, November 4, 2013
![Page 27: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/27.jpg)
Via e-marketer
Monday, November 4, 2013
![Page 28: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/28.jpg)
Content is Everywhere
You just have to get used to recognizing it.
Monday, November 4, 2013
![Page 29: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/29.jpg)
Posts
An effective piece of content for social media is a very small piece of a much larger conversation.
A nugget from a blog
A few lines from an ebook.
Monday, November 4, 2013
![Page 30: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/30.jpg)
Via e-marketer
Monday, November 4, 2013
![Page 31: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/31.jpg)
Free Tools to Help
Hootsuite.com
Monday, November 4, 2013
![Page 32: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/32.jpg)
Free Tools to Help
Bit.ly
Monday, November 4, 2013
![Page 33: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/33.jpg)
Tools Within Facebook
Scheduler
Monday, November 4, 2013
![Page 34: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/34.jpg)
Tools Within Facebook
Insights
Monday, November 4, 2013
![Page 35: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/35.jpg)
Tools Within Facebook
Monday, November 4, 2013
![Page 36: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/36.jpg)
Tools Within Facebook
Monday, November 4, 2013
![Page 37: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/37.jpg)
Rule #2
Measure what matters - you decide what matters.
More e-mail subscribers?
More “Likes”
More web traffic?
But, you cannot measure what you don’t have a goal for.
Monday, November 4, 2013
![Page 38: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/38.jpg)
Advice from the Experts
“People don’t remember the pitch, they remember the experience.” Brian Halligan
Monday, November 4, 2013
![Page 39: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/39.jpg)
Advice from the Experts
via: Hubspot.com
Monday, November 4, 2013
![Page 40: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/40.jpg)
Advice from the Experts
Monday, November 4, 2013
![Page 41: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/41.jpg)
Here’s the key
Post a mix of content that matches what your company wants to accomplish other than just selling
more business.
Monday, November 4, 2013
![Page 42: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/42.jpg)
First Establish a Relationship
Monday, November 4, 2013
![Page 43: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/43.jpg)
How Many Times Should I...?
Monday, November 4, 2013
![Page 44: Social Media Marketing for the Mortgage Professional](https://reader037.vdocuments.site/reader037/viewer/2022103109/545c3498b0af9f12318b46f9/html5/thumbnails/44.jpg)
Rule #3
Have fun.
Monday, November 4, 2013