social media marketing for real estate 01 10
TRANSCRIPT
Social Media Marketingfor Real Estate
Presented by
Neil DeLucaInternet Marketing Specialist
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Overview
² Goals of Social Media Marketing
² Social Media Marketing Tools² Facebook, Twitter, and LinkedIn, Blogging
² Utilizing Social Media Tools & Examples
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Goals of Social Media Marketing
² Increase your presence on the Internet to attract more clients
² Make yourself more searchable (Google)² Connect and engage
² Promote and sell/brand yourself
² Expand your community & increase prospects² Generate more revenue!
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Interactive Marketing
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Social media marketing is not a fad!
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Who’s Using Social Media & Why?
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What are most popular tools?
² Facebook² Twitter² LinkedIn² YouTube² Blogging
² Blogger, WordPress, Digg, Delicious, Technorati)
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Top 3 Social Media Sites
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Why should you care?² The more you use these “social media” tools the
better chance to get to get noticed² Higher ranking of Internet search engines
(Google, Yahoo, Bing, etc)
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The Cost² Facebook, Twitter, LinkedIn and almost all the social media
marketing tools are FREE!² The Cost: “Your Time!”
² Requires a considerable investment of time to see tangible results –new clients
² It won’t replace print media advertising
² You’ll get leads over time but you’ll close a transaction because you’re a great agent
² Social media marketing is just another form of relationship building/networking, not a replacement
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The Cost (continued)
² You don’t have to be a techno whiz² Be creative!
² You are already naturals at networking & forming community connections
² This is just another marketing tool in your real estate portfolio!
² Some of your competitors are taking advantage –get a jumpstart on them!
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How often do I need to post?² “Build it and they will come?” –NO!² Post Often! Provide value to your target audience (don’t
just ramble)² Post meaningful information that builds your brand and
drives traffic to your blogs and real estate web site² Posting frequently will increase your sites SEO (Search
Engine Optimization or rankings– Google, Yahoo, Bing search)
² Create a strong following on Facebook, Twitter & LinkedIn² It’s a big commitment that can’t be outsourced
² Consider joining other “real estate” blogs and comment on postings
² Share your expertise & value – clients will begin to notice!
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What is “microblogging”?
² Microblogging is a form of multimedia blogging that allows users to send brief text updates such as messages, links, etc., and publish them to an audience on the web² Can be viewed by anyone or by a restricted
group which can be chosen by the user. ² Facebook, Twitter, LinkedIn are examples of “microblogs”
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Social Media Tools
² There are hundredif not thousands!
² Which ones should you use?
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Social Media Tools
² Which tools maximize your time and expand your presence on the web?
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Recommended Social Media Marketing Tools for Real Estate
² Facebook² Twitter² LinkedIn² Google Blogger² Bit.ly (URL shortner)² YouTube
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Facebook² Social networking website where users can add
friends and send messages, update personal profiles to notify friends about themselves
² Also used to build a “business” page easily where you can attract fans to your page
² Users can join networks organized by city, workplace, school, and region
² January 2009 compete.com study ranked Facebook as the most used social network
² October 2009 – 350 million users & growing!
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² Biggest user demographic: 35 -55 year olds!² Users with the largest “buying power!”
² Best Buy – November 2009: 1 million + fans to the Facebook Best Buy page!
² Pepsi pulled it’s $60million TV super bowl ad for a $20 million social media ad!
² Your competitors are using these tools!
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Facebook² Separate your personal from your professional
followers ² Build a public profile that elaborates your
expertise & personality² Sold $1.2 million last year, etc!² Your clients don’t care about your cat or status updates
telling you friends you’re playing Farmville!
² Consider building a Facebook “Page”² Allows you to separate your personal friends from your
professional or business clients
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Facebook Profile² First step – sign up (use your e-mail address that
your clients use to contact you)² Upload a “professional looking” photo² Create a short bio & include your Twitter account
& company website (www.masiello.com)² Set your Privacy settings to only allow what you
want the public to view² Don’t include religious or political views² Keep controversial groups, pages, etc. personal
² They will get included in Google SEO which last month became “real-time” update & search
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Facebook Profile
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Facebook Privacy Settings
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Facebook Page
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Facebook Page
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Measuring Facebook Metrics
² http://facebook.grader.com/² Free tool to measure the power of a
Facebook business page or user² The Facebook Grade measures the reach and
authority of a Facebook page² What is your grade & how to improve
² Visit: http://www.hubspot.com/social-media-marketing-kit-a
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Demo
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Twitter² Free micro-blogging service that enables its users to
send and read messages known as ”tweets”² Tweets are text-based posts of up to
140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as “followers”
² Senders can restrict delivery to those in their circle of friends or, by default, allow open access
² Users can send and receive tweets via the Twitter website, Mobile phone or external applications
² Most popular and easy-to-use “microblogging” tool!
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Microblogging & Tweeting² Twitter.com
² Sign up & carefully choose your “Twitter” name!² Add a short bio & picture that is relevant to real estate &
you!
² Objective is to grow your followers² Share relevant information ² Follow groups of interest
² Share you listings with link and your comments² Use bit.ly to shortner URL² Deliver the best and freshest most relevant information
possible to potential clients (“followers”)
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Twitter Home page
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Twitter Profile
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Twitter Profile
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Twitter “Tweet” sample
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Twitter Search
² http://search.twitter.com
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Measuring Twitter Metrics
² http://twitter.grader.com/² How Influential Are You On Twitter?² Free tool that allows you to check the power
of your twitter profile compared to millions of other users that have been graded
² What is your grade & how to improve?² Visit: http://www.hubspot.com/social-media-
marketing-kit-a
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DEMO
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Blogging
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What is blogging?² A contraction of the term "web log“² Type of website, usually maintained by an individual
with regular entries of commentary, descriptions of events, or other material such as graphics or video
² A typical blog combines text, images, and links to other websites, and other media related to its topic
² Technorati, Digg, Google Blogger, Reddit, Delicious, Wordpress are popular blogging tools
² Real Estate – use to blog about listings, open houses, items relevant to your target market & customers
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Google Blogger
² Free blog publishing tool from Google² Easiest blogging tool for the non-
technical person ² Easily create a “blog” to share you
listings, open houses & other relevant real estate information
² Can also be used to follow other blog sites
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What should I blog about?² Current listings
² Include description & link² Blog open houses² Blog interesting real estate topics² Be professional – always building your brand
& awareness ² Nobody cares about your latte, your weekend
or your cat! Ö² It’s irrelevant to your business & will dissuade
current or potential clients
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Example of Google Blog
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Sample Blog² Include description, address, link & contact² Always tie the link back to your real estate posting on
your website² The more you post the better change of moving up
to the front of a search engine page
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Bit.ly
² A URL shortener² A must use tool for microblogging² Also provides statistics to who clicked
on link
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Bit.ly
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LinkedIn² Business-oriented social networking site² Mainly used for professional networking ² 50 million users worldwide² Allows registered users to maintain a list of
contact details of people they know and trust in business
² LinkedIn “Groups” feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups (Real Estate)
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LinkedIn² Groups may include alumni associations, affiliations,
professional societies, sports team connections, etc. ² Groups allow for professionals to post job openings or
answer questions ² The connections made through LinkedIn Groups may
be more beneficial than an unknown connection² In 2008 LinkedIn enabled an "applications platform"
² Can “tweet” via Twitter and updates LinkedIn status
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LinkedIn Homepage
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LinkedIn Profile
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LinkedIn Profile-Experience & Groups
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LinkedIn-Recommendations
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LinkedIn-Advanced Search
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LinkedIn-Advanced People Search
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LinkedIn-Summary
² New changes in LinkedIn make it a great research tool
² Get to 100% Profile Completeness!² Join Groups to expand your exposure² Post regularly on topics that will brand
you the “expert”² Use “Twitter” application to link your
Twitter “tweets”
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Measuring LinkedIn Metrics
² http://linkedin.grader.com/² How Influential Are You On LinkedIn?² Free tool that allows you to check the power of
your LinkedIn profile compared to millions of other users that have been graded
² What is your grade & how to improve?² Visit: http://www.hubspot.com/social-media-marketing-
kit-a
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DEMO
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Some tools for posting to multiple sites simultaneously
² TweetDeck
² Hootsuite² My favorite & recommended to use² Can post to Facebook profile, Facebook Page,
Twitter, LinkedIn, blog at the same time² Can also use to monitor all your accounts at once
² Both applications available for mobile phones
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Hootsuite
² www.hootsuite.com
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ROI of Social Media Marketing
² Expand your presence in the market² Strengthen your reputation² Expand your clientele!² Be patient – it takes some time to build a
presence on-line² Get on-board –your competitors are using it
& getting noticed² Don’t use the tools you think will
expand your presence
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Questions
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Contact
Neil DelucaM: 603.560.7686
[email protected]: The Magnetar Group
Twitter: @njdelucaLinkedIn: www.linkedin.com/neildeluca
My Blogs:http://socialmediamagnetar.blogspot.com/
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Thank you!
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