online real estate marketing plan

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Knowledge Experience Innovation

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70% of buyers search for their home online before stepping out to look at the houses. 33% who bought the home find their home onine. This is my online real estate marketing plan

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Page 1: Online Real Estate Marketing Plan

Knowledge

Experience

Innovation

Page 2: Online Real Estate Marketing Plan

1

(agent photo here)

Muhammad Saleem

RE/MAX Classic

Direct: 248-719-0559

Office: 248-348-3000

[email protected]

www.MyOnlineHomeStore.com

Selling American Dream since 1990

M.S., CDPE, GRI

Associate Broker

Certified Distressed Property Expert

REALTOR®

Profile

Desire to Sell

Experience to Perform

Confidence to Succeed

Page 3: Online Real Estate Marketing Plan

6

My Awards & Designations

• RE/MAX Hall of Fame

•2010 Recipient of RE/MAX 100% Club Award

•2010 Production over $4.5 Million

Page 4: Online Real Estate Marketing Plan

3

• 41323 Westfield Cir, Canton

• 49817 Courtyard, Canton

• 4752 Mirror Lake, West Bloomfield

• 49130 Woodson Way, Canton

My Recent Sales

• 19319 Inkster, Livonia

• 24291 Wilton, Farmington Hills

• 35379 Northmont Dr, Farmington Hills

Page 5: Online Real Estate Marketing Plan

My Current Listings on the market

• 7033 Lakemont Cir., West Bloomfieldwebsite: www.7033Lakemont.info

• 43158 Crissman Ct, Sterling HeightsWebsite: www.43158Crissman.info

• 18227 Poinciana, Redford

I create a website and its own

domain name for each of my listings

Page 6: Online Real Estate Marketing Plan

My Listings Under Contract

• 28300 N. Skye Drive, Farmington Hills

• 12903 Beech Daly Rd, Redford

• 23352 Tuck Road, Farmington Hills

• 33895 Gable, Livonia

• 24930 Gregory, Brownstown

• 1031 Wildwood, Canton

Page 7: Online Real Estate Marketing Plan

12

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Online Marketing

Plan

• Almost 90% of home

buyers and sellers use

the internet to search

for their home1

• Reach the widest

audience of potential

buyers

• More buyers = better

chance of finding one that

is willing to meet your

terms, price and desired

closing dateALMOST 90% OF HOME BUYERS AND

SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2010

Page 8: Online Real Estate Marketing Plan

14

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Where Buyers Found Homes

• 37% of buyers found a

home via the internet –

up from 8% in 2001

Page 9: Online Real Estate Marketing Plan

155

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

• 2002: Internet surpassed

print ads

• 2004: More buyers found

their home on internet

than from signs

• 2009: The internet is

THREE TIMES as

powerful as signs

How Buyers Found Their Homes

Page 10: Online Real Estate Marketing Plan

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH

OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All

Worlds

I market to buyers who

are on our site PLUS

buyers who have not yet

picked a broker.

Page 11: Online Real Estate Marketing Plan

24

Showcase Listing EnhancementsI will enhance your listings on the top websites, including

REALTOR.com®

, with the features buyers want most

Featured HomesTM

Your home will have premium positioning on the #1 real

estate search site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com

®

mobile

app so mobile consumers can find your home

Facebook®

ApplicationI will display your property on my social media sites such

as Facebook®

and TwitterTM

Online Marketing

Advantage

1 comScore, Media Metrix, Key measures Report, April 2011

ListHubYour home will appear on many local and national real estate websites.

Gauge performance and review your strategies with detailed reporting

Page 12: Online Real Estate Marketing Plan

18

ListHub: Expose Your Home

to More Buyers

The largest online syndicator

of listings, ListHub syndicates

to wide array of National

Publishers, and hundreds of

sites in total.

Page 13: Online Real Estate Marketing Plan

18

ListHub: How it Works

1. You sign with me to

represent your listing

2. I place your home in the

local MLS

3. ListHub does the rest!National

Publisher

National

Publisher

National

Publisher

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

Secondary

Site

I List Your Home

MLS

Page 14: Online Real Estate Marketing Plan

18

ListHub: Detailed Analytics

and Reporting

• Publisher Comparison: Side-by-

side analysis of the number of

visits and leads generated from

each Publisher

• Automatic Report Delivery: So

you can stay engaged and

informed about your home.

Page 15: Online Real Estate Marketing Plan

18

ListHub: Seamless

Integration with

REALTOR.com®

ListHub is the only platform that

lets me provide you reporting

about the performance of your

home on the nations #1 real

estate site1, REALTOR.com®.

1Source: comScore - Media Metrix, March 2011

Page 16: Online Real Estate Marketing Plan

17

comScore, Media Metrix, Key Measures Report, April 2011 for REALTOR.com® and other comparable real estate

aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers

REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other

comparable sites. They take

another look at a property and

really comb through

the details

• Visitors on REALTOR.com®

also

come back more

often than on any other

comparable site

Page 17: Online Real Estate Marketing Plan

19

I will make yours

stand out

Because

REALTOR.com®

has millions of

listings…

Page 18: Online Real Estate Marketing Plan

How will I showcase your

home to the most buyers?

• I will help your home

rise to the top of the

search, above other

homes, by adding

more photos

Showcase Listing

Enhancements

Screen shots represent site as of publication date. Site subject to change without notice.

Page 19: Online Real Estate Marketing Plan

23

Close to 173 million

Americans watch videos on

the internet every month1

Check out my listings

www..7033Lakemont.info

www.1031Wildwood.info

www.24930Gregory.info

www.29241Wilton.info

How will I showcase your

home to the most buyers?

• I will make your home

stand out with a video

or virtual tour

Showcase Listing

Enhancements

23

1 comScore, Media Metrix, January 2011

Screen shots represent site as of publication date. Site subject to change without notice.

Page 20: Online Real Estate Marketing Plan

Locally, regionally,

nationally and

internationally

28

• Move-up buyers

Featured Homes™

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

Page 21: Online Real Estate Marketing Plan

• I can make your home

the first one buyers see

• Triple the number

of buyers who see

your home

• Exclusive position gets

your home seen before

all others

Featured Homes™

2929Screen shots represent site as of publication date. Site subject to change without notice.

Page 22: Online Real Estate Marketing Plan

20

Buyers who are searching in this neighborhood can find

me through REALTOR.com®

mobile marketing.

REALTOR.com®

Mobile

Apps

• Buyers searching on

Mobile Apps are 3X

more likely to Request

Information*

• I market your home

with the

REALTOR.com®

Mobile Apps and the

NEW REALTOR.com®

iPad App

* Internal REALTOR.com® Reporting, March 2011

Page 23: Online Real Estate Marketing Plan

18

Social

Networking

I use social networking as

a non-intrusive way to

keep my network apprised

of your listing

©2011 Move, Inc. All rights reserved. ListHub_listing presentation_051811

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