social media marketing bootcamp: get your campaign into shape · advertising and digital agencies...
TRANSCRIPT
This is a very practical one-day bootcamp to support
entrepreneurs, business owners and marketing managers run
effective marketing campaigns on Facebook, Instagram, YouTube
and LinkedIn. The first hour (9 - 10am) is optional and is spent
with Tim either optimizing your Facebook ads manager account or
setting up your Facebook Business Manager account for the first
time. From 10am, you’ll learn the latest trends and techniques for
Facebook, Instagram, YouTube and LinkedIn and create
best-practice advertising content. You’ll learn to build audiences
and set up an advanced customer funnel using retargeting
techniques with the Facebook Pixel, Custom Audiences and
Lookalike Audiences. This workshop is limited to 12 spots so Tim
can work with each participant to develop a social media plan for
their business and ensure you develop the skills and knowledge to
implement immediately.
Course Overview
Setup and / or optimize your Facebook advertising account,
install tracking tools including the Facebook Pixel on your
website (optional first hour).
Learn different strategies to leverage each of the four key social
networks including how to reach a professional audience on
LinkedIn, engage micro-influencers on Instagram and generate
targeted leads and conversions on Facebook.
Work with Tim to develop a social media strategy that achieves
your business objectives and that you can implement with
minimal effort.
Learn the most effective techniques to reach your target
market, develop audiences, build customer funnels and
retargeting campaigns.
Learn what content works and strategies to create effective
content at low cost.
Setup systems for finding new content including user generated
content (UGC) and identify ways to curate and repurpose
existing content.
Course Outcomes
Tim Hill is the Co-Founder and CEO of Social Status
– a leading social media reporting platform used by
thousands of marketers around the world. Tim has
a natural curiosity in social metrics and user
behaviour leading him to start Social Status in
2013. Prior to this, Tim worked with a number of
advertising and digital agencies and led social
campaign strategy for iconic brands including Sony
Pictures, GoDaddy, ALDI Australia, Meat &
Livestock Australia, Tip Top, Nutella, ABC (US),
Foxtel, XXXX Gold and The Athlete’s Foot.
Tim also has significant digital and social strategy
experience in the Government sector at both state
and federal level having worked with clients
including Department of Sustainability,
Department of the PM and Cabinet, Department of
Families, Department of Defence, Public Transport
Ticketing Corporation and the National Prescribing
Service.
About Tim Hill
Suitable forEntrepreneurs and business owners looking to use
social media marketing to engage with their
communities, drive traffic to their website, sell
online or encourage customers to physical stores
Managers wanting to understand the fundamentals
in order to manage juniors or agency partners
If you have any questions about this course or would like to make a group booking,please email [email protected]
Social Media Marketing Bootcamp:Get your campaign into shapeTim Hill I Founder Social Status
Implement social media analytics tools to measure
the ROI of campaigns, develop stakeholder reports,
track competitor and influencer performance and
find insights to help you to optimize your marketing
over time.
Develop a monthly planning template and put in
place repeatable practices that will enable you to
grow your social media presence and reach
customers with minimal effort.
This is a one-day workshop and is limited to twelve participants, enabling us to focus on your business. Participants will have the
opportunity to ask questions particular to their business objective by email in the week leading up to the course and Tim will
personalise the content and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that
you will be able to implement immediately. BYO laptop. This workshop is held in an awesome boardroom in the Sydney CBD and runs
from 9am - 5pm with short breaks. Lunch, morning and afternoon tea is provided.
Course Logistics
Social Media Marketing Bootcamp: Get you campaign into shapeTim Hill I Founder Social Status
Latest updates and trends across all the mainstream consumer and business social channels: Facebook,
Instagram, YouTube, Twitter and LinkedIn
Best practice case studies for social media success
Course CurriculumModule 1: Channel Overviews
Measurement framework for quantifying, measuring and optimising social media performance
Bringing earned social media to life through social media listening tools
Setting in place social analytics to benchmark and report on owned and paid performance
Module 2: Social ROI Framework
Social media content creation, managing resources and producing great content
Content curation and repurposing existing content (user generated content)
Influencer marketing on social media: finding influencers, working with them and assessing performance
Community management and delivering great social customer service
Module 3: Content & Community
Audience development – building Custom Audiences and Lookalikes
Targeting the right audiences with the right content at the right time
Setting up ad campaigns and optimising your performance over time
Module 4: Facebook Ads Manager
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
If you have any questions about this course or would like to make a group booking,please email [email protected]