Social Media Management

Presented by Tyler ThomasSocial Media Specialist – University Communications

@UNLincoln | @TylerAThomastthomas10@UNL.edu

October 9, 2013

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PLANNING

• Where in the digital ecosystem does social media fall?– Who does social media support in your

organization? • Sales • Marketing • PR • HR• All of the above

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STRATEGY

• Goals– What do you want to do? Why?

• Which channels will you manage? – Who is the audience(s) – What are the Key Performance Indicators (KPIs)?

• How will the channels be managed? – Content Team(s)

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SETTING UP BRANDED PROFILES• Do your research– Be consistent• Profile images• Short descriptions• Overview copy • Website listings

• Maintain visual brand standards (if you don’t have them, create them).

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CONTENT CREATION• Planning – Content teams– What will you post• Categories

– How often and when? – Who will post? • Production workflow

• TOOLS: Content Calendar, Google Docs.

Click photo to see example content calendar

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CONTENT CREATION IDEAS

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CONTENT CREATION IDEAS

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LISTENING• Content Curation – Hashtags– Keywords– Phrases

• TOOLS: Statigram, Hootsuite.

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ENGAGEMENT• Create & Promote

Specific Hashtags – General– Event Specific

• Create Social Situations

• TOOLS: Statigram, Hootsuite.

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CHANNEL PROMOTION• How will you promote

your social media channel/hashtags? – Basic touch points

• In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels

– Contests/Promotions

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GOING FORWARD• How will you keep the lines of communication

open within your organization/client?• How and how often will you measure and

evaluate success? • How will you stay informed on the latest

trends in social media? – Blogs, Meetups, Conferences, Hashtags

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TOOLS• Hootsuite • Google Docs• Project Management Software• Statigram• Facebook, Twitter, Google+ & YouTube Insights• Bit.ly• Storify• Social Media Design Blueprint

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Connect With Us: @UNLincoln, #UNL