1. 1. Social Media Lead GenerationBuilds Marketing Superstars
   Kipp Bodnar - @KBodnar32
   Inbound Marketing Manager
   
2. 2. Define: Lead
   
3. 3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.
   
4. 4. Lead
   Generation
   
5. 5.
6. 6. Social
   Media
   
7. 7.
8. 8.
9. 9. Misconceptions
   End Today
   
10. 10. Problem
    
11. 11. Problem: Generating More Leads With Less
    
12. 12. 5 Steps
    
13. 13. WARNING:
    Steps Assume Understanding of Online Marketing andContent Strategy.
    
14. 14. Step 1: Get The Basics Right
    
15. 15. Landing Page Tips
    
16. 16. Offers That Rock
    
17. 17. Think Like Publisher
    
18. 18. Step 2: Maximize Content Discovery
    
19. 19. Framework: Content Discovery for Lead Generation
    Regular
    Content
    Dedicated Monitoring
    1
    2
    3
    4
    Abstract Concepts
    Consistent Sharing
    Prioritized Engagement
    
20. 20. Step 3: Create Conversion Ubiquity
    
21. 21. The New York Times Is The Competition
    
22. 22. Tweeting Landing Pages Doesnt Kill Puppies
    
23. 23. Step 4: Test and Fail Fast
    
24. 24. Abstract Concepts
    Framework: Social Media Lead Generation Testing
    4
    Set action items following the experiment.
    3
    Conduct an experiment retrospective.
    2
    Set methodology for gathering data for success criteria.
    1
    Set a clear qualitative objective.
    
25. 25. Objective:
    Generate 100 Leads From Facebook in 90 Days
    
26. 26.
27. 27.
28. 28. Data Gathering:
    Use Web Analytics & CRM
    
29. 29. Data Gathering:
    Use Web Analytics or CRM
    
30. 30. Retrospective: Honest Reflection of Execution
    
31. 31. Action Items: Stop or Double Down
    
32. 32. Step 5: Optimize For Maximum Lead Flow
    
33. 33. Conversion Rates
    Vs. Traffic
    
34. 34. Dont Believe Me
    
35. 35. Source: Science of Lead Generation
    
36. 36. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    
37. 37. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    
38. 38. The 5 Steps of Social Media Lead Generation
    Step 1: Get The Basics Right
    Step 2: Maximize Content Discovery
    Step 3: Create Conversion Ubiquity
    Step 4: Test and Fail Fast
    Step 5: Optimize For Maximum Lead Flow
    
39. 39. Youre The Star
    
40. 40. Dont Wait
    
41. 41. End This Today
    
42. 42. ?s@Kbodnar32Blog.Hubspot.com