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How can I get the ATTENTION of more leads?

How can I get those leads to READ or WATCH or LISTEN to my Lead Gen messages?

How can I CONVERT those leads so they RESPOND to my messages?

Erik Luhrs

3 Steps to Create High Conversion Lead Generation Messages!

THANK YOU!

1 – The element that is missing from your headlines that gets qualified leads to immediately engage your message!

2 – Why telling prospects what you sell can lose you the sale instantly!!

3 – A lesson from the Chinese on how to guide your audience through a message!

4 - The system that causes the human body to respond to messages and how to activate it!

5 – How to go further!

A Decade in Corporate America

Four Years as a Management Consultant

Three Years Starting Home-Based Businesses

Two Years Studying My Mentors

‘90% of Sales issues can be handled during the Lead Generation process!’

Let’s Test Your Knowledge of Lead Generation

• What is the smallest component of your overall lead generation?

• What is the purpose of a lead generation message?

• What has to happen for a lead generation message to be effective?

• The Lead Generation Message

• To get leads to contact you

• Get attention, Be observed to the end, Create a desired response

C #1

No one cares what you sell

- They care about what they care about

You are sending your message into the “I already know what that is and I don't need it" box in their brain

Worst of all – Your message is totally ignored

The REAL Problem

The Opening of your lead generation message makes NO impact on the prospect. It gets NO attention.

Their "what is important to me" filter kicks the message out of their attention instantly

C #1 = Context

Context = The parts of a discourse that surround a word or passage and can throw light on its meaning

We must establish MEANINGFUL Context

We Want Somatic Impact

“Body Impact”. Their body-brain responds to your message headline/opening.

How many do you have?

Enteric Nervous System

• As many neurons and neurotransmitters as in the first brain

• Can learn and remember• Creates ‘gut feelings’

BENEFITS TO YOU!• You have their total attention

• They know what you are talking about

• They are in heightened feeling state

• They are already looking for resolution

PROOF

C #2

• Confusion because usually does not flow from headline

• Looks long and people think they will look at it later, but don't

• Prospect loses interest and signs off

The REAL Problem

You may have captured their attention with your opening, but then you instantly let go of it.

C #2 = Content

Content = The presentation of information for a purpose to an audience through a medium

We must have LOGICAL progression of Content

Ancient Chinese Secret

BENEFITS TO YOU!• Keep their attention to end

• Build rapport

• Build credibility

• Deliver them to the 3rd "C“ (get to that next)

PROOF

Client Story

C #3

The flow is broken because they have been receiving / learning up to now•Now they don't know what is coming Mind is inherently resistant to action•Subconscious is looking to break awayWhy should I?

The REAL Problem

You dropped the ball when it matters most!!!

C #3 = Call To Action

Call To Action = Words that urge the viewer of a lead generation message to take an immediate action

We must have a DESIRABLE Call To Action

BENEFITS TO YOU!• Immediate desire

• More likely to act

• More leads in pipeline

• Differentiator

PROOF

MyStory

Summary1. Make sure your message opening

sets a Context for the prospect

2. Make sure your message Content guides the prospect logically

3. Make sure your CTA creates desire in the prospect

CONTEXT – CONTENT – CALL TO ACTION

What You Get

And Because You Need It

BONUS: 1 on 1 Session w/ Erik Luhrs

Just Click the Button!

VIDEO 1—Creating Headlines and Subject Lines that get Prospects to Read, Listen to or Watch Your Message!VIDEO 2—Creating Doubt in Your Prospect with Your Lead Generation Message!

VIDEO 3—Creating Buying Triggers with Your Lead Generation Message!

VIDEO 4—Creating Calls to Action that Really Create Action!

4 Videos @ $197 ea = $7882 Videos @ $197 ea = $394

1on1 Session @ $1250 ea = $1,250 TOTAL = $2,432

Normal Package Price = $850

BONUS: Video – How to Create a Lead Generation Campaign!

BONUS: Video – How to Research Your Target Market so You Know What They want!

Just $399

Our World Famous 30 – 60 Guarantee

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THANK YOU!

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