KTH X18 March 2010Paul Johannesson

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” (Wikipedia)

Mass media broadcast monologues

Social media support dialogues and conversations

Social media is about sharing

Ideas

Experiences

Recommendations

Photos

Videos

Bookmarks

Gossip

. . .

3,600,000,000 photos June 2009

5000 photos uploaded every minute

All content user generated

Content structuredand ranked basedon user commentsand recommendations

412 years the total length of videos June 2009

13 hours uploaded every minute

Social BookmarkingSharing your bookmarks

200Web sites bookmarked every minute

Users tag web sites

Tag cloud a list of tags where size reflects popularity

From Only Consuming Media to

• Producing• Combining• Critiquing• Structuring• Publishing• Sharing• . . .

BLOGS – weB LOGSOriginally online diariesToday any web site that works as a media platform for a person or group

Social productionA model of production where many people coordinate their work using social media technologies mostly without hierarchical organisations

3,200,000entries in the English Wikipedia

350,000entries in the Swedish Wikipedia

Anyone can edit

Collaborative EditingJointly editing texts, pictures, spreadhsheets, mindmaps and other information artifacts

Social NetworkA collection of people (nodes) that are bound together by various relationships (ties)

Social NetworkA platform, built on social media technologies, that supports relationships between individuals

Why Social NetworksKeep in touch with remote friendsFind friends of friends

400,000,000active users

50% of active users log on to Facebook in any given day

MicrobloggingWhat are you doing now?140 characters

50,000,000tweets a day

Relations or Transactions“delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego”

Who owns the information on the Internet?