social media kg
DESCRIPTION
TRANSCRIPT
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SOCIAL MEDIA Its about the conversation
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Internet-based applications that build on the foundations of Web2.0, which
allows the creation and exchange of user-generated content
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COMMUNICATION
Blogs
Microblogging
Location based networks
Social networking
Events
Aggregation services
Advocacy and fundraising
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COLLABORATION
Wikis
Social Tagging
Social news
Social navigation
Content Management
Document mgmt. tools
Collaboration
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MULTIMEDIA
Photography and Art sharing
Video sharing
Livecasting
Music and audio sharing
Presentation sharing
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OTHERS
Review and opinions
Product reviews
Business reviews
Community Q&A
Entertainment
Media and Entertainment platforms
Virtual worlds
Game sharing
Brand monitoring
Social Media Measurement
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INTERESTING STATS
Facebook and Twitter emerging as platforms
Facebook has almost 600m users
30% users come from 35+ demographics
70% of the Facebook user base outside USA
750 m photos were uploaded on Facebook on the new years weekend
Facebook credits are now sold over the counter (Walmart, Tesco)
Gaming is huge
Call of Duty: Black Ops – 5.6m copies ($360m) in first 24 hours
CityVille – largest game on Facebook just one month after launch
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INTERESTING STATS
175 million registered users
100 million tweets daily.
About 30% get created from mobile devices.
Twitter.com registers 210 million uniques per month and
115 million page views per day.
There are 370,000 new signups daily.
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INTERESTING STATS
YouTube streamed more than 700 billion videos in 2010
25 hours of content of was uploaded every minute in 2010
BitTorrent -100m users, 20m daily users and 400,000 daily
downloads
Fiat Mio – Worlds first crowd-sourced car (17,000
contributions)
LinkedIn – 90 million users
Going to be first Social Media IPO…erm..after Xing that is!
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ISSUES AND CRITICISM
Balancing personal and professional profiles
Managing the amount of information
Social media as digital Darwinism - the survival of
the loudest and most opinionated
Networks that grow too big and become a
monopoly as this tends to limit innovation
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REFERENCES
http://www.scientificamerican.com/article.cfm?id=long-live-the-web
http://mashable.com/2010/05/13/facebook-facts-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://www.onlineschools.org/blog/history-of-social-networking/
http://wearesocial.net/blog/2011/01/generation-media-4/
Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social
Media". Business Horizons 53(1): 59–68
Keen, Andrew. The Cult of the Amateur. Random House. p. 15