social media is cool...now what?
DESCRIPTION
Presentation slides for the DFW AMA Ft. Worth Executive Luncheon - 8-27-09 Ben [email protected]://www.SpychResearch.comTwitter - @SpychResearchwww.linkedin.com/in/BenjaminSmitheeTRANSCRIPT
Socialmedia
We know
is cool...
nowwhat?
Ben Smithee
photo credit: flickr - theparadigmshifter
This kills your latest press release
The result of true engagement
ask questionsshare thoughtspersonalize examples
Breaking it DownRevolutionary Evolutionary
Synergistic channel
Talking “about” SM is no longer an advantage
You can’t control the conversation...you never have!
what does it do for you?
Provides a means of digital intimacy
Connects your brand with customers and shares it through their voice
Real-time search and crowd-sourced commentary
Personal Branding
Personal BrandingCreate a presence
Monitor your “brand”
Create content or direct traffic
Intelligent Transparency
“Never eat alone”
Personal Branding
Nobody cares about how many Twitter followers you have....to a certain extent
More valuable - RT @ChrisBrogan or @SpychResearch??? - Depends on who you are targeting
SMB
Location-Based Engagement
Competitive Monitoring
Magnified Image Building
Personalization
who do I get to do this?
You
Someone that knows SM but brings more to the table
Look down, not up
CorporationsCustomer Engagement
Brand Monitoring
Product Development
Customer Service
Personalized Marketing
“Customer service is an investment not an expense....and is really marketing” - Tony Hsieh
video credit: Youtube.com
Merging Traditional and New Media
Social experiment? Or, brilliant WOM marketing?
www.fiestamovement.com
the other side of branding
Transparency
Living your message, culture and brand essence
2 things controllable - internal company culture and external brand
A thought..or two on ROI
Social Media is not free! - But, there are a lot of free tools!
It’s not always about ROI....directly
Sometimes, it just is not possible - measuring conversations
ROI
@DellOutlet - $3 Million in Sales
Blendtec - Youtube - “Will it blend? - 500% Sales increase
the office
LinkedInCompany profiles
Personal and Corporate branding
Digital resume - Managing your digital footprint is increasingly more important
Groups
the backyard bbq
Get passed the preconceived notions
Game changing
Facebook search - Crowd-sourced search
the conversation
Game Changer
Real-time search
Info-sharing
“Just a Fad?”
digital handshake
the takeaway
lifelines...things that allow me to sleep
Monitor and Engage
syndicate
Analytics, Internal Utilization
how do I stay ahead, once I’ve caught up?
What should I look for?Video
TV is next!!!
Location-based apps
If you don’t create...Direct Traffic!
Aggregation, analytics and incorporation
Listen and WatchListen to and watch those who are changing the game and doing it well
SWA
Comcast
SXSW
Many more
@SpychResearchSpychResearch.com
.com/in/Benjamin Smithee
/ben.smithee
215.501.2341