Marketing Methods Through

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With the onset of different kinds of social media, marketing has been made easier.

Sites such as Twitter, Facebook, and LinkedIn have made it possible for businesses to reach out to numerous people online just by a click of their mouse.

The use of social media marketing to promote products and services can be highly beneficial provided one knows the proper social media marketing strategy to employ.

Such strategies can be generally classified into four kinds.

Which one does your business use?

The first strategy is the “predictive practitioner".

This method leans toward one specific focus, for example, customer service.

It is sort of like the play-it-safe kind of method wherein companies avoid uncertainties and gain the results they want through sure-fire tools.

This approach can be used in determining how a possible new product or service should turn out.

Brainstorming sessions can be done with the participation of both employees and consumers through posting questions online.

You may ask what they expect or want from a product idea and those who give the best replies can be given certain awards or recognition.

The second social media marketing method is to experiment creatively.

This is more often used by more adventurous companies who aren’t daunted by uncertainties.

They use tests for their improvement and learn by reading what they see on social media sites like Facebook and Twitter.

They constantly experiment on various techniques that require employee participation, which often results in big savings.

Another strategy is to be a social media champion who delves into large-scale processes that have predictable results.

This approach involves collaboration among many levels, functions, and even external parties.

People with a huge number of followers in their social media accounts can be asked to use or test a certain product and post their experiences about it on their sites.

Such a method can increase customer reach and sales.

Lastly, there’s the “social media transformer".

This social media marketing strategy reaches out to the investors of a company.

In a way, it is similar to the creative experiment approach in the sense that companies use unexpected ways to improve their business.

This method can be done through the use of videos as well as something like Facebook’s wall.

Employees’ comments, statuses, and ideas as well as relevant business information and news from various communities can be viewed by stakeholders, making them gain more insight on how to develop their companies.

These strategies may be used one at a time or simultaneously, depending on your company’s goals and needs.

It is important for companies to know what to use as these methods can lead their businesses to a brighter future.

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