social media independent professionals

SOCIAL MEDIAFor the Independent Professional

What is Social Media?

NAWBOSocial Media for the Independent Professional

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Social Media is: Digital Word of Mouth!

Anywhere online where people can talk to you, about you, or about your business.

Interactive word of mouth [ or “word of mouse” ] Forums, Networks, Peer Review Sites, Blogs,

Directory Listings & Peer Aggregators

Social Media Statistics If Facebook were a country, it would have the

world’s 3rd largest population Ashton Kutcher and Brittany Spears have more

Twitter followers than the population of Sweden, Israel, Switzerland, Ireland, Norway, Panama

25% of search results for the worlds Top 20 largest Brands are links to user-generated content.

78% of customers trust peer recommendations over advertisements

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Social Media for the Independent Professional

Social Media Statistics 70% of web searches are for finding local

businesses, products and services 67% of local consumers have consulted

online customer reviews of local businesses

There are 80 million name searches on Google each day – Have you Googled your name? And Did you like what you found?

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Why Use Social Media? Personal Branding Increase Traffic to your Main website Improve SEO & Increase Search Engine

Relevance Stay in the Mind’s Eye of your

prospects/clients Establish yourself as an expert Manage (control) how you are

perceived/received by your audiences Stay connected to client in a fashion they

prefer in advance of that ultimate conversion Educate Consumers and Referral Partners

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SEO-SEM-Search Engine Relevance

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Strategies for Effective Use Your Customer Knows Best Social Media Isn’t Necessarily Free Don’t Measure Success by Follower

Counts Social Media Doesn’t Equal Self

Promotion Learn from the Experts Get Help without Relinquishing Your

IdentityNAWBO

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Where to Build Your Presence Website or Blog LinkedIn Facebook Twitter YouTube Mass E-Mail Campaigns Industry Networks & Directory Sites

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Where to Build Your Presence Website or Blog – is a must. Why? Control!

Visually & Verbally present who you are set the tone for your brand and marketing message Educate your audience(s) Define “What I can do for you?” for clients/referral

partners Hub/launch pad to all of your social networks Define the user experience Track statistics & user data Centralize your SEO and Search Relevance Set-up User opt-in

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Website or Blog


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Where to Build Your Presence LinkedIn – Professional Networking

Fill in Profile Completely - Professional Headshot Photo

Build a Network of Industry Partners & Clients Build a Network of Referral Partners (rolodex) Find & Engage Prospects directly Get Noticed through discussion groups Polling Share expertise, articles through Status Updates Drive traffic to your website or blog

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LinkedIn

for NAWBOSocial Media for the Independent Professional

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Where to Build Your Presence Mass E-Mail

Control the Message You go to them, and make them come to

you Track user statistics Create urgency and calls to action Inform, Educate, Resonate Stay in their mind’s eye

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E-Mail Campaigns

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Where to Build Your Presence Facebook – Networking & Branding

Create a Personal Brand BizPage - Customize

Build a Landing Page Load it with engaging content

Photo Ads, Videos Shorts, Webinars, Video Testimonials, Link to Blogs, Articles, Discussions

Event Pages (speaking engagements) Update often, and engage your audience

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Facebook (business page)

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Where to Build Your Presence Twitter – Microblogging

Drive Traffic to main website (shortli.nk) Monitor & Share news from your industry Brand yourself visually w. custom

background Be made #searchable (#hastags) Share content from others (re-tweet) Credit other @users (@mentions) Share expertise, articles through Tweets a

few times a day or week.NAWBO

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Twitter

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Where to Build Your Presence YouTube

Client Testimonial Video Webinar Video / Interviews / Advice / How-

To Industry Networks & Directory Listings

Find industry networks – be present Web Directory Listing Sites –

presence/inbound traffic Chamber of Commerce listings

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YouTube

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Challenges to Moving Forward Don’t Have Time Not Sure Where to Get Started Not Sure What to Talk About Can’t Deal with the Noise Concerned about my Privacy Intimidated by the technology There’s too much competition There’s not enough ROI

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How to Get Started Start Writing: Profile/Bio

About yourself - Your elevator speech Your Value Proposition & Marketing Message Define what sets you apart Lists of ideas/topics you can write about

Gather your Digital Assets Photos, Logos, White Papers (down-loadables), FAQs,

Links Determine your Goals and KPIs Determine which tools you will use to

drive traffic to your websitefor NAWBO

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Show me the Way!

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How to Get Started Define your audience(s)

Clients/Prospects, Industry Partners, Referral Partners Define Goals and Set Standards/Measurements for

Success Define your Social Media Maintenance schedule

Blog: good: 1x/month; better: 2x/month; best: 1x/week Social Networks: Few times a week, if not daily Peer Review Sites: 2x month

Set up the actual networks Facebook, LinkedIn, Twitter, YouTube, Blog, Google+

Add Links to Profiles in your e-mail’s signature for NAWBO

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How do I know its working? Google Analytics

Detailed Page, User, Traffic Stats, Referral/Keyword

Facebook Insights Viral Reach, People Talk, “Likes,” Shares

Wordpress Stats Clicks, Referral Traffic, Keyword Traffic

Constant Contact Reports Opens, Click Thru, Bounce

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How do I know its working?

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Any Questions? Download Presentation & Resources

williamguth.com/nawbo.html


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williamguthWeb Project Manager

social media independent professionals

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