seo for independent wedding professionals
DESCRIPTION
Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.TRANSCRIPT
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SEO for Independent Wedding Professionals
December 20, 2011
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Search Engines Circa 1999
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Search Engines in 2011
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Google’s Mission
“Google’s mission is to organize the world‘s information and make it universally accessible and useful.”
Source: http://www.google.com/about/corporate/company/
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There Can Only Be One
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Search Engine Optimization in 2011
Source: Rand Fishkin/SEOMoz (www.seomoz.org)
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May She Who is Most Credible Rank Well
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Make Your Content Findable
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Establish Credibility Through Great Content
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Establish Credibility Through Links
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Wear The Right Hat
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Be Realistic
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What Wedding Professionals Should Do
Build an audience and social network Create and curate content Become an authority in your niche Think local first Embrace the “Long Tail” Learn from your website analytics
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Build an Audience and Social Network
Team up with complimentary
service providers
Comment on blogs and link to them
Self-Promote on Facebook
(just do it already)
Spread the word through your real life
connections
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Create and Curate Content
Post Rank Google Reader Extension for Chrome/Safari: http://labs.postrank.com/gr
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Become an Authority
Start a Blog and write weekly posts On services pages use core
keywords Research Keywords Using Free
Tools Find conversation and contribute
to the community
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Think Local First
LocalLocal
LocalLocal
LocalLocal
NationalNational
NationalNational
LocalLocal LocalLocal
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Eye Tracking for Local Results
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Claim and Optimize Google Places Listing
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Embrace The Long Tail
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Learn From Your Analytics
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Useful Tools & Websites
Open Site Explorer: www.opensiteexplorer.org AdWords Keyword Tool: jeffsauer.me/akwtool Google Analytics: www.google.com/analytics SEOMoz: www.seomoz.org Wordpress: www.wordpress.org Scribe SEO: www.scribeseo.com SEO Beginners Guide:
http://www.seomoz.org/beginners-‐guide-‐to-‐seo
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Thank You!
Three Deep Marketing 180 E. 5th Street, Suite 910 | Saint Paul, MN 55101 651-789-7701
Jeff Sauer Vice President Three Deep Marketing (651) 789-7706 [email protected] www.threedeepmarketing.com
Download presentaAon at: jeffsauer.me/indyweddingseo