social media in recruitment - laurent brouat - link humans

LINKHUMANS: Social Media & LinkedIn

1

How a company used Social Media and Linkedin to recruit


Laurent

•  Linkedin Specialist and helping companies to use Social Media in their recruitment strategies

•  Lecturer at Business Schools and Universities

2


How was your Lunch? 133

1 - Unforgettable

2 - Good

3 - Average

4 - Next Time I will eat before...


How was your Lunch?

1 - Unforgettable

2 - Good

3 - Average

4 - Next Time I will eat before...

6%

63%

25%

6%


Which channel do you use more to recruit?

135

1 - Job Boards

2 - Recruitment Agencies

3 - Social Media (Linkedin, Facebook...)

4 - Referrals/Personal Contacts

5 - Corporate Website


Which channel do you use more to recruit?

7

1 - Job Boards





39%

20%

13%

16%

13%


CH2M HILL

8


David Mason

9


Careers Page

10


Facebook Fan Page

11


And Twitter?

12


Linkedin, the best for CH2M HILL

13


Recruitment solution on Linkedin

14


Careers page on Linkedin

15


Widget on Linkedin

Careers page

16


Ads on each employee’s profile

17


Groups on Linkedin

18


Results

•  98% of direct hires in the US

•  95% of direct hires outside the US

•  Cost of hire reduced significantly = 3.300£

• Number of referrals

19


CH2M Hill strategy

20

Driving traffic

Employer Branding?

Community Building

Driving traffic Employer Branding

Direct recruitment

Driving traffic Employer branding

Careers Page


Why they succeeded?

•  They tried

•  Candidate

experience and

careers page

•  Employee experience

21


Which channel do you plan to use more to recruit?

142

1 - Job Boards







23

1 - Job Boards





10%

7%

65%

8%

11%


Before After

1 - Job Boards 39%

2 - Recruitment Agencies 20%


13%

4 - Referrals/Personal Contacts 16%

5 - Corporate Website 13%

10%

7%

65%

8%

11%



Thank You

Laurent brouat

[email protected]

07908 161201

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