social media in real estate
DESCRIPTION
An overview on the socia media usage in real estate showed at MIPIM2012TRANSCRIPT
SOCIAL MEDIA IN REAL ESTATE
Hype or reality?
SOCIAL MEDIA: THE NEXT BIG HYPE?
Many technologies have failed to go beyond the point of early adoption
Our research show that Social media will have a LT impact on real estate
The amplitude of this impact varies, subject to the specificities of real estate market, products, types and/ or target groups
Internet usage, online co-creation, information sharing and speed of decision making are key drivers for a greater adoption
Imagine a world without email...the same will happen with SM
WHAT IS SOCIAL MEDIA?An overview of the most valuable tools
MAJOR PLAYERS
Search Linkedin (professional relationships) Facebook (relationships) Youtube (video) Twitter (conversation & Up-rise) Foursquare (location based services) Pinterest (scratchbook 2.0) Crowdsourcing, crowdfunding (collaboration) ...new apps coming out every week or so
LOCATION BASED SERVICES
CROWDFUNDING
IS IT GETTING BIGGER?
“FACEBOOK IS FOR KIDS”
“TWITTER IS A TOY”
THE POWER OF THE TWEET
OBERMUTTEN
CORCORIANCase study
People are interested in the neighborhood Our agents know the neighborhoood like no
one else Our agenst will share info to dialogue
(twitter) inform (facebook) or help (foursquare) people
When “people” become “buyers” they will trust us
A LOGICAL EVOLUTION
WHAT ABOUT TRADITIONAL MEDIA?
Traditional advertisement as we further decline in trems of impact
Content drives traffic, not ads
HINTS
1. Social media can be very rewarding, but don’t do it unless you really mean it.
2. Engage in conversations with your customers to understand what lives amongst them
3. Identify your domain of expertise and publish about it
4. Share what you find with every one who follows you
5. If you have no digital identity, you don’t exist anymore (for some people)