social media meets real estate
DESCRIPTION
No matter whether you're a home builder who's a social media newbie or ace, you'll get a ton out of this 45-minute Webinar with public relations mavens Carol Flammer of mRELEVANCE and Carol Ruiz of red rocket LA. You'll gain invaluable insight into developing successful social media strategies through real-life examples and practical tips for ensuring your own success.TRANSCRIPT
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SUMMER 2009 BIG BUILDER WEBINAR
Social Media Meets Real EstateCan social networking really help you sell?
A Webinar with:
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
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SUMMER 2009 BIG BUILDER WEBINAR
Who’s @ctive? Big Builder survey:
60%
34%6%
Yes
NoConsidering it
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SUMMER 2009 BIG BUILDER WEBINAR
Most popular sites Big Builder survey:
80.4
87.5
87.5
45.7
0 20 40 60 80 100
Blog(s)
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SUMMER 2009 BIG BUILDER WEBINAR
Other popular sites Craigslist YouTube Flickr Digg Active Rain Plaxo
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SUMMER 2009 BIG BUILDER WEBINAR
Why participate? Big Builder survey:
68.6
82.9
65.7
48.6
62.9
2.9
2.9
0 20 40 60 80 100
Drive traffic andsales
Increase brandrecognition
Generate salesleads
Cost effective
Stimulatediscussion
None
Other
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SUMMER 2009 BIG BUILDER WEBINAR
No. 1 downer: Too time consuming How much time should be allocated to social media
versus traditional sales and marketing strategies? Who should be responsible for managing it? What kind of realistic benchmarks/goals should be
set?
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SUMMER 2009 BIG BUILDER WEBINAR
How does it work IRL?(“In real life” for social media newbies)
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SUMMER 2009 BIG BUILDER WEBINAR
What’s guaranteed not to work Shameless self-promotion Inappropriate responses/discussion topics Impersonal/artificial responses Misrepresentations of yourself/company A hard sell
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Twitter
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Facebook
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on YouTube
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on the blogs
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on the blogs
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SUMMER 2009 BIG BUILDER WEBINAR
Working it on Craigslist
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SUMMER 2009 BIG BUILDER WEBINAR
Contact Us
Carol Flammer, mRELEVANCE
www.carolflammer.com
@mRELEVANCE
Carol Ruiz, red rocket LA
www.redrocketLA.com
@carolruiz