social media in latin america by mauricio pastrana

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  • 8/14/2019 Social Media in Latin America by Mauricio Pastrana

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    Jump-starting a

    Tequila Valley an outsiders POV of the latin-american Internet market

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    About Me

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    Did I say... outsider?

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    Me, Me, MeB.S in Physics (FAU, Boca Raton) with a Masters inEconometrics (M.Ec., Univ. of Sydney).

    Ive lived inMiami (well, and Boca), Sydney , Anchorage ,

    Bogota and currently in Mexico DF .

    I have held many positions consulting in digital media for Mexican and American companies including a long stint atGuerra Castellanos (ex-Edelman).

    Whilst in Mexico, I started what is (apparently) the largestMexican community of web developers, technology andinternet professionals: Tequila Valley .

    An active blogger and new media evangelist. When on agood day, Im also a certied PHP developer.

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    Nets & Jets

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    Tequila Valley

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    ... What is this valley you speak of ?

    GoalsHelp A Meet BBe centerpoint at best, present at worst

    to anything thats happening in new mediain Mexico.

    Generate an internet culture.Help promote events that arrange people

    towards an internet economy.

    + =

    Central TenetsIts mexican.There are no presidents, no owners, no

    creators ( cof-cof ) or stockholders.No rule is set in stone.

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    This is not your average startup

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    Its about convergence

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    10 months, so?

    SuperHappyDevHouse

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    Other-Other valleys

    (argentina)

    (mexico)

    (chile)(chile)

    (ecuador)(peru)

    (uruguay)

    (argentina)

    Hola

    !(austin) (miami)

    (mexico)

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    What about Latin America?

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    Some numbers rst

    EnglishChineseSpanishJapaneseFrenchPortugueseGerman... source: Internet World Stats - http://www.internetworldstats.com/stats7.htm

    464M

    321M

    131M

    94M

    74M

    73M

    65M

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    Theres a common trafc pattern

    = total trafc = total trafc ... remaining

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    This market has had a couple of runaway hits- Nominated at the12th Annual SXSW

    Web Awards- Part of

    TechCrunch50

    - iTunes Music Store#1 and #2 mostdownloaded

    Technology Podcast(in spanish)

    - 5 Million monthly unique visitors (11million pageviews) and

    thus the most readcontent network inspanish.

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    And theres something about Mxico YouTubeUploads by Country

    1. USA: 34.5%2. Philippines: 3.9%3. Turkey: 3.4%4. Spain: 3.4%5. Canada: 3.0%6. Brazil: 3.0%7. Germany: 2.6%8. France: 2.6%9. Mexico: 2.6%10.Australia: 2.6%

    27 million on the Internet(and only a 29% penetration rate)

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    Shall we build a bridge?

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    All we need are webapps ... in spanish

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    psst , its really easy to transfer money over

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    So?

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    kthxbyefollow me on twitter: @mpastrana

    (sorry, I treat these as mandatory)

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