social media in emergencies
DESCRIPTION
This presentation was given during Fordham University's "International Diploma on Humanitarian Assistance".TRANSCRIPT
08.04.2023 1Social Media for Good – www.sm4good.com
Photo: David Reecehttp://www.flickr.com/photos/spursfan_ace/2328879637/
Social Media in Emergency Response Operations
Presentation for IDHA 39By Timo Lüge
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Three different scenarios
1. Personal social media use in the field
2. Social media for situational awareness
3. Social media as a means to engage the affected population
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1. Personal social media use in the field
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What it used to be like:One-way information dissemination
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Photo: Hint of Plum
What it has become:
Everybody can talk
with everybody!
Photo: Norwegian Red Cross
Source: Scr47cy http://www.flickr.com/photos/scr47chy/148867629/
Are staff a reputational risk or a public communications asset?
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Photo: Glenna Gordon
Avoid pictures like this!
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This is how you do it!
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Find out which rules exist
Source: Jigmi http://www.flickr.com/photos/jigmi/2600215176/
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Rules should help staff share their passion
Key points for personal social media use in the field
Be passionate Think of CNN, your mom, your boss What would a beneficiary think? Can this get someone into trouble? Be careful with photos. Always ask
for permission!
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2. Social media to enhance situational awareness
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Why use social media for situational awareness?
Immediate / in real time(as long as networks and internet are up)
Many eyes and ears Information collection on the
aggregate and the individual level Distributed information analysis
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Check-Ins pre and post „Sandy“
Source: foursquare
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How much is relevant?
About 8 per cent of tweets sent during a disaster contain situational information
During Hurricane Sandy more than 500,000 tweets were generated in the first 72 hours and 400,000 photos posted to Instagram
→ We need tools that help us identify relevant information.
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Mistakes happen
The BBC mistakenly posted this photo from Iraq 2003 in May 2012.
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3. Social media as a means to engage the affected population
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Why we (will) use it
Additional information channel to reach affected population and local media
Cheap Can be used via mobile phones Chance for organisations to monitor what is being said
about their programmes and correct misconconceptions Chance for affected population to talk with
organisations - turns one-way information in two-way communication
Affected population is already using it to help themselves!
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How the affected population is using social media
People affected by a diaster are either using social media themselves or indirectly through local media to:
Share “safe and well“ messages Coordinate resources to fill needs Find information
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Thank you!
Timo LügeSocial Media for Goodwww.sm4good.com
[email protected]: @timolue