utilising social media to build resilience to emergencies

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Eileen Culleton Founder & CEO Emergency 2.0 Wiki Utilising social media to build resilience to emergencies

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This presentation outlines how government agencies can utilise social media to build resilience to emergencies. Topics included: • Using social media to help your agency, employees and customers better prepare for, respond to and recover from emergencies • Empowering employees with the knowledge of how to use social media in emergencies • Using social media channels for emergency communication, monitoring and business continuity • Identifying emergency apps, maps, tools, tips and guidelines Presented to Gov 2.0 Conference 2012, National Convention Centre, Canberra, Australia on 24 October 2012

TRANSCRIPT

Page 1: Utilising social media to build resilience to emergencies

Eileen CulletonFounder & CEO

Emergency 2.0 Wiki

Utilising social media to build resilience to emergencies

Page 2: Utilising social media to build resilience to emergencies

Utilising social media to build resilience to emergencies

* Using social media to help your agency, employees and customers better prepare for, respond to and recover from emergencies

* Empowering employees with the knowledge of how to use social media in emergencies

* Using social media channels for emergency communication, monitoring and business continuity

* Identifying emergency apps, maps, tools, tips and guidelines

Page 3: Utilising social media to build resilience to emergencies

The Wiki

* A new free global resource for using social media and new technologies in emergencies and for sharing knowledge

* An initiative of Government 2.0 QLD community of practice, Brisbane, Australia

* Wiki launched and became a not for profit company run by volunteers in Dec 2011

Page 4: Utilising social media to build resilience to emergencies
Page 5: Utilising social media to build resilience to emergencies

Vision

* To help build resilient communities, empowered with the knowledge to use social media in emergency communications.

* Emergency agencies* Government agencies and schools* Community agencies and non profits* Business, Media* The Public

Page 6: Utilising social media to build resilience to emergencies

Goals

* To provide a free global resource for using social media and new technologies in emergencies

* To provide guidelines on how to utilise social media in all phases of emergency management

* To facilitate collaboration, knowledge sharing and crowdsourcing across the emergency, government, community, NGO, education, health, business, ICT sectors and media sectors

* To share news on the latest developments in emergency 2.0 communications

Page 7: Utilising social media to build resilience to emergencies

social media & mobile devices

+real-time localised

information+

community participation

=lives saved

Page 8: Utilising social media to build resilience to emergencies

Who are We?

Professionals and organisations from all industry sectors

across the globe, committed to helping create Emergency 2.0 Ready Communities

Page 9: Utilising social media to build resilience to emergencies

Where are We?

Page 10: Utilising social media to build resilience to emergencies

The Wikiwww.emergency20wiki.org/wiki

Page 11: Utilising social media to build resilience to emergencies

Scenario...

Page 12: Utilising social media to build resilience to emergencies

Business Continuity

Incident Response Checklist

Evacuation Procedures

Go Pack

Roles and Responsibilities

Contact List/Call trees

Event log

Crisis Communications Plan

Key documents

Page 13: Utilising social media to build resilience to emergencies

Employees

#Hashtags on Twitter

Page 14: Utilising social media to build resilience to emergencies

Employees

Real time maps

Page 15: Utilising social media to build resilience to emergencies

Employees

Use an enterprise social network eg

Page 16: Utilising social media to build resilience to emergencies

Monitoring

#hashtags

realtime maps

Page 17: Utilising social media to build resilience to emergencies

Remote workforce

Skype

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Stakeholders

@mentions

Page 19: Utilising social media to build resilience to emergencies

Empowering employees

Intranet

Induction

Emergency Drills

Awareness Campaigns eg to

coincide with Storm Season

Page 20: Utilising social media to build resilience to emergencies

Empowering employees

Identify hazards

Page 21: Utilising social media to build resilience to emergencies

Empowering employees

‘How to’ resources

Page 22: Utilising social media to build resilience to emergencies

Empowering employees

Emergency Apps

Page 23: Utilising social media to build resilience to emergencies

Empowering employees

Share emergencyinformation to help others

Page 24: Utilising social media to build resilience to emergencies

Empowering employees

Ask for assistance / help others

Page 25: Utilising social media to build resilience to emergencies

Empowering employees

Social Media Tips eg#Hashtags on Twitter

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Emergency Communication

* State monitoring hours* Link to Terms & Conditions* State whether you will reply

to individual messages. * List popular #hashtags * Post details of your other

social media

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Emergency Communication

* Use as a hub for information and updates

* Link to Emergency agencies via ‘Likes’

* Use the notes page * Add your FAQs* Use for live broadcasting

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Emergency Communication

* Use as a one stop shop for information and updates* Your organisation’s

Twitter* Feed from emergency

agencies* Forms to collect

information* Maps* Photos and videos

Integrated websites

Page 29: Utilising social media to build resilience to emergencies

Monitoring the emergency

#hashtags

realtime maps

Mobile apps

Page 30: Utilising social media to build resilience to emergencies

Monitoring messages to/about you

@mentions

Page 31: Utilising social media to build resilience to emergencies

Business Continuity

31

Risk Management

Business Impact Analysis

Incident Response Plan

Recovery Plan

Exercises

Staff Induction

Intranet

Audits

Page 32: Utilising social media to build resilience to emergencies

Creating a remote workforce

Use an enterprise social network eg

Page 33: Utilising social media to build resilience to emergencies

Key Tips

* Activate groups of key staff that need to collaborate

* Undertake 'roll calls' to enable staff to check in* Post important links, photos and videos* Integrate important Twitter updates by using

#yam* Use as email when networks are down

Page 34: Utilising social media to build resilience to emergencies

Key Tools

Use for virtual meetings eg with* staff who are isolated* Key stakeholders such as

other agencies, suppliers* Can collaborate online, send

each other images from the emergency location, send/share links, email etc

Skype

Page 35: Utilising social media to build resilience to emergencies

Key Tools

Use to collaborate virtually in real time on documents

* Word documents* Spreadsheets* Forms

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How do we find resources?

* Directory* Apps* Maps* Videos* Tools* Tips* Guidelines* Library

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@emergency20wiki

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Page 40: Utilising social media to build resilience to emergencies

Need help?

Contact Us: CEO & Founder: [email protected]

Consulting advisory services

Education & training workshops (including in-house)

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Thank you!

Questions?

Page 42: Utilising social media to build resilience to emergencies

References

http://emergency20wiki.org/wiki/index.php/Main_Page

Photo slide 4 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/

http://www.google.org/crisisresponse/resources.html

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