social media in agriculture
TRANSCRIPT
How 37Minutes a Day CanAffect Your Business
Speaker: Shiann Burns
Social Media:The Value to the AG Industry• Shows consumers what actually
happens• Increased brand recognition• Improved customer insights• Builds relationships #Ag10
Social Media:The Value to the Ranch• Great form of marketing for your
operation• Cost effective/ quick return• Consumers see the faces behind their
food• 728 million daily Facebook users
#Ag10
Social Media:Best Practices• Sound Bite vs. Story• Post things positively• Share more often• Target your audience
#Ag10
#Ag10
#Ag10
Social Media:Tips for your Ranch• Be mindful of what could be harmful• Create a brand• Connect with other brands• Ag Chat @agchat
#Ag10
Social Media:Positive Examples
• My Beef Check Off
@MyBeefCheckoff• U.S. Dept. of Agriculture
@USDA• Peterson Farm Bros
@gregpeterson33• Monsanto Company
@MonsantoCo
#Ag10