s o c i a l m e d i a , s t u d e n t e n g a g e m e n t ,

& s t u d e n t s u c c e s sL ISA RACEKS T U D E N T D E V E L O P M E N T A N D E N G A G E M E N T C O O R D I N A T O RC o l l e g e o f A g r i c u l t u r e a n d L i f e S c i e n c e s

F E B . 7 , 2 0 2 0 A P L U A P S C O N F E R E N C E

Social Media is a Lifestyle

Any CampusAny Town, USA

W h a t i s

y o u r W H Y

Is it to…Promote?

Advertise?Recruit?

Connect?Engage?

Develop?

S O C I A L M E D I A I S A B O U T M A K I N G C O N N E C T I O N S

Students “meet” online more than IRL Students look to social media to help

them make decisions, not just family members, advisors, websites, viewbooks, or other

**Making meaningful connections with and for our students is paramount to student success**

N o t i c e & c o n n e c t

soap box vs. dinner partyStudent Engagement for Success

HIGHER ED SOCIAL MEDIA ENGAGEMENT REPORT

INTERNS/AMBASSADORS

CISION

KNOW YOUR AUDIENCE, DEVELOP YOUR VOICE, PROMOTE ACCESSIBILITY

s o c i a l0 1 /

https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/

Use your Tools!

s o c i a l0 1 /

What we’ve done …and are planning to do

W h a t w o r k s

Student profilesPets

Student life outside of academics

WhimsyAuthenticity

L i s t e n . L e a r n . L o o k f o r c o n n e c t i o n s a n d e n g a g e .

“Small and apparently insignificant details can have major impacts on people’s behavior. A good rule of thumb is to assume that everything matters.”

-Thaler and Sunstein, Nudge

S E C T I O N T I T L E0 1 /

1. What has worked well for you, and what are you proud of?

2. What is one thing you’d like to incorporate as a result of this conference (regardless of budget!)?

3. What is “social media gold” in your context?

4. What is your WHY?

Questions for Group Reflection