social media in a professional context

SOCIAL MEDIA IN PROFESSIONAL CONTEXT

Young AlumnaeSpeakers SeriesNovember 2012

Sara Geneva Noreau Kerr@Sara_G_N_KerrSara-Kerr.com

How do you buy?

How do you make a decision?

What do you need to know?

Where do you go for information?

04/07/2023 © Sara Geneva Noreau Kerr 2012 2

Employers do the same thing.


Clients

CoworkersBusiness Partners

HR Directors

Banks

YOU ARE A BRAND.


BUILD ITPROTECT IT

Your Brand / Your E-Reputation


Source: KBSD Marketing

http://mashable.com/2011/11/02/protecting-your-online-reputation/


What Employers (and others) Do Google you Visit your personal website Find you socially online Analyze what they find



What you need A positive online presence Good branding An excellent biography



What you should do Create your own online reputation Establish a positive online brand Google yourself -- regularly Monitor your social media presence Ensure there is more positive than negative Don’t reveal personal information Let your friends and family know what not to post

about you



HOW?


SOCIAL MEDIA

What social media does for you Boosts your SEO organically Establishes your expertise Demonstrates your writing skills Affirms your knowledge of social media Connects you to influencers Validates your knowledge of current trends & news Positions you as a source of information Distinguishes you from other job seekers



Professional and Personal Social Media Realize that there are professional and

personal uses. Distinguish them. Brand them distinctly. Keep them separate.



WHICH SOCIAL MEDIA?


IT DEPENDS…

Selecting Social MediaWhat is your industry?How does your management use social

media?What’s trending?How can social media enhance your

personal brand?



Social Media ExamplesProfessionalLinkedInA blogTwitter InstagramPinterestScoop.it

PersonalFacebookA blogTwitter InstagramPinterest


How to Use LinkedIn Develop connections and meet 2nd degree

connections Share news that benefits your connections Get introduced Use Groups and Answers to demonstrate your

knowledge and learn something Map a company via the organization’s

LinkedIn company page Conduct basis people, company, and industry

research04/07/2023 © Sara Geneva Noreau Kerr 2012 15


How to Use a BlogOwn your own domain name Interact with your readersLink your blog to other professional

social accountsEmploy multiple pages on your blog

– Post a current and relevant blog roll– Include a thoughtful, professional biography– If not currently employed, explain the work you’d like to

do04/07/2023 © Sara Geneva Noreau Kerr 2012 16

http://sara-kerr.com/


What you should write aboutProfessionally

– Companies that you admire– Industries that you are interested in– News relevant to your career or your ideal job– Books that pertain to the above

Personally– Charities you support or– Non controversial causes



Using Twitter / PinterestFollow your company and your

competitorsLearn industry trendsKnow news as it happensMeet and communicate with people

relevant to your career



Using InstagramFollow your industryPost charitableBe cautious



Curate a News ReportExamples:

– Paper.li (Twitter)– Scoop.it

How– Search and share in other media



Lastly, just don’t… Rant or complain Use other peoples work (intellectual property)

without citation and permission Write about anything you wouldn’t discuss over

dinner with acquaintances– This usually means sex, politics, and religion

Ramble Post questionable photos Write about your current employer

