social media & future business leaders
DESCRIPTION
A presentation by John Tyler and Kim Stearns on the potential housed within social media for student organizations.TRANSCRIPT
Social Media, the Web, and Future Business Leadership
Organize communication, reach niche audiences and grow your business.
Lead or Follow?
PBL is a great avenue to pursue passions, and gain experiencePBL service projects and conferences are your best chance to build your resume and gain experiences for work.This workshop is designed to introduce tools you can use in your chapter, and on personal projects.
Background Info
Web 2.0interactivecontent driven
http://www.oreillynet.com/
Social NetworkingSocial Networking in Plain English
BloggingBlogging in Plain English
Cloud ComputingInfo hosted offsiteOutsourcing IT and securityGoogle Services
Google Docs in Plain English
Background Cont.
Web decreases cost of productionMore people in marketplaceTargeted advertising
Chris Andersonhttp://www.thelongtail.com/
The Long Tail
Tribes
Those inclined to like your offeringAct as "brand missionaries" for youTarget these!
Background Cont.
Ultimate Lesson: Content is KingContent is ultimately main driver behind success on Web
New Rules of Marketing and PR. David Scott webinknow.com
Social Networkinga brief introduction
Niche Sites
Sites for anything and everythingdance: dancejam.comwine: opentables.cometc
Niche sites buyers segment themselves
The Current Leaders
FacebookHuge audience poolAdvertising possibilitiesHighly targeted
TwitterImmediate feedbackDissemination of informationHuge resource with endless possibilities
Search functionsRetweeting
Make it Work for Your Chapter
Case Study
The Situation:
A PBL Event: march of dimes walk, Business Skills Day, SLC< anything.
Goals:
Manage a TeamBuild Awareness and Excitement for the EventTurn the Buzz into Profit: (Membership, Sponsorship)
Goal 1: Managing the Team
Work in the Cloud: accessibility is key!
Google CalendarGoogle DocsTwitter/Yammer Facebook
Goal 2: Building Buzz
Prepare ContentPlan your moves in advance: have a reserve of information you can dish out at a steady pace
Know your audiences and their interestsBLOG!
Build a website or blog beforehandhouses in-depth contenta resource for club, media, participantsyour mouthpiece to the mediaevidence of credibility/sales piece
Participate in the communityfind similar blogs and comment/invite their comments
Goal 2: Building Buzz Cont.
FacebookStatus UpdatesLink PostingEvent Posting
TwitterUpdate RegularlyAlways link to engaging contentShow love to like minded tweeters: RT's
Goal 3: Converting Buzz to ProfitMembership
Earned Exposure vs. Bought ExposureEarned exposure: word of mouth or press
Opportunities:conferences, service projects, etc
Bought Exposure: advertisement, trade shows, etcHow fun is rush week? Not very?Harder Sell
Solutions:Website/Blog as platform for thought leadershipSocial Networking to spread awarenessLead Generation/Management to engage potential members
Goal 3: Converting Buzz to ProfitSponsorship
Earned Exposure and TrustPBL: great quality, poor buzz
Should be easier to pitch locallystudentssponsors
Solutions:Publish chapter activities on site/blogBuild buzz for high profile events: BSDInvest time in building content/activities to lure sponsorship down the lineExploit your network to the fullest extent
Your Starting Points:
www.azpbl.org http://www.myspace.com/mikeazpblhttp://s13.photobucket.com/albums/a292/AzPBL/http://www.youtube.com/profile?user=arizonapbl
Further Resources
Social Networking Siteswww.facebook.com www.twitter.com www.exectweet.com
Blogswww.longtail.com www.webinknow.com
NewsCEOs should twitter Businesses Use Twitter to Cut Costs