Implementation Report May-June 2014

*In this report you can find information about results of first national campaign of Future Leaders executed by 14 Local Committees of AIESEC in Poland.

Table of content 1. Introduction. 2. Our preparations. 3. Overall results. 4. Campaign sum up. 5. Recruitment and Allocation

Report

Dear AIESEC in Poland, There is strong „why” behind Future Leaders. Main reason to create it was strong will to communicate AIESEC ‘s fundamental mission which is leadership development. When it all starts? In the moment when we go to our university, to our colleagues at classes and present AIESEC encouraging them to join. And from this moment we should with pride and confidence share what AIESEC is about. We believe that Future Leaders, created with solid research and beautiful dream, is a solution to attract right talents to help us in creation of the most impactful youth network in Poland.

Program Launch at National

Functional Summit

Future Leaders

Education Days

Trainings at National

Functional Summit

Talent Management

Functional Meeting

Print out of 9000

leaflets for LCs

Wiki with all materials

and guidelines

In times of change what organization needs is to engage every member in it through complex education, training

and feedback. Most of offices were using Local Committee Meetings and information meetings as way to prepare

for campaign.

*OCP- project team leader in local office

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Information meeting for all

members

Value preposition training for

OCPs

Value prepositon training for marketing structure

Promotion training for marketing structure

Promotion training for

OCPs

Inne

How did you prepare for Future Leaders implementation?

Overall results

We achieved 60% plans nationally.

To see more scroll down the report.

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Numerical plans realization

plans

results

Overall results

0% 20% 40% 60% 80%

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% of plans achieved

We achieved 60% plans, which means we received 392 applications for AIESEC

in Poland.

1 Office achieved more than 100% (Nowy Sącz); Warszawa UW achieved 98%.

Results per Future Leaders program (application stage)

We achieved 100% of plans in Social Enterprenuer program (217 people in whole Poland applied).

68%

38%

100%

0%

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60%

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100%

120%

Marketing Business Sales Social Entrepreneurs

%

We recruited tp AIESEC 121 new members.

74% female, 26% male.

Two LCs recruited only women (Białystok, Łódź).

3 LCs with perfect proportion (50%): Nowy Sącz, Wrocław UT, Szczecin

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Male

Female

*Warszawa UW, Toruń UMK don’t have those information yet

Campaign sum up National Promotion started on 5th

of May 2014 14 offices took part in

implementation

12 of 14 of local commitees had at least 1 parallel campaign Some

had 6 marketing campaigns at once.

Average campaign last 20 days and cost 150

PLN

Average office engaged 10

members for active promotion.

Campaign duration

10 17 18 18

25 21 19

29 25

20 25

18 14 14

First local campaign was initiated by Poznań on 23rd of April 2014.

Average duration was 20 days.

Efficiency of our campaign

Most effective channel is FRIEND (50 % of applicants in 9 from 14 offices admit that AIESEC was recommended by

person they know and trust).

38% applicants got ot know about AIESEC thanks to Facebook.

Only 5 from 14 offices organized outdoor events.

Katowice UE

Nowy Sącz

Kielce Pozna

ń Białys

tok Toruń UMK

Lublin UMCS

Bielsko-

Biała Łódź

Warszawa UW

Wrocław UE

Rzeszów

Wrocław UT

Szczecin

How many online media appearances did you get?

17 0 0 10 40 0 4 5 0 0 1 3 42 10

How many stands did you organise? 2 1 8 5 8 0 6 5 3 0 1 5 1 0

How many classshouts? 0 1 2 0 5 0 0 12 10 0 0 0 0 4

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Efficiency of our campaign Wrocław UT had 32%

of all media

appearances;

Bielsko-Biała made

35% of all classhouts..

2 LCs (Warszawa UW

and Toruń UMK) hadn’t

done any of those

activities.

8 LCs didn’t make

classhouts, 3 stands, 5

LCs didn’t get any media

appearance.

10 7 10 8 18

6 7 6

20

3 4 10 13

6

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How many people from the office was engaged in promotion of Future

Leaders? 128 people were

engaged in Future Leaders promotion

(average ~10).

7%

29%

64%

Did you have an event on facebook or did you use only the

fanpage to promote FL?

event fanpage both

Most committees had used both events and

fanpage. Only 1 LC used only event.

Engagement (online and offline)

Talent Management

Recruitment and allocation part of the report. To recruit 127 newies we engaged 151 current members

(to run interviews, group exercise and screen apps).

Are we successfull already?

Recruitment and allocation

151 people were engaged in recrutiment process (average ~11).

In 71% entities by now was no resignation (10/14); 4 offices noted

1-5 skips.

Most of the members was allocated to Social Enterprenuer

program

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20%

40%

60%

80%

Mkt SE BS

Allocation per each program

%

72% of offices made allocation after interview.

Only 14% had pre-allocation on each step.

7%

36%

21%

29%

7%

How did you allocate people?

With engagement of OCPs

Final decision of VP TM

Final decision of VP TM and LCP

Final decision of EB

Mostly, the final allocation decision belongs to VP Talent Management (36%) or VP TM

and Local Committee President (21%).

Engaging whole executive board in decision making process is not standard.

14%

72%

7% 7%

When did you allocate people? Pre- allocation on each step of the process

After interview

On LCC

After LCC

12

9

13

5

12

2

Membership profile

Subprogram profiles

Group exercises

Value Based Recruitment

File Generator

Assessment sheet

Inne

What kind of materials you used?

64%

22%

14%

How much time did you spent on Interviewing all candidates?

1-3 days

3-5 days

5-7 days

7-10 days

Over 10 days

Those charts show us if communication is clear and matched to our expectations. f numbers of rejection is huge it means that we need to change something in our promotion.

*Toruń and Warszawa UW doesn’t have those information yet.

Rejections

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10 15 20 25 30 35 40

How many people we rejected after: application

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50%

60%

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80%

90%

% of general results

%

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How many people we rejected after: Group Exercise

How many people we rejected after: RB

AIESEC in Poland exists to develop responsible and action-oriented leadership in youth to address social and economic issues by empowering collaboration across sectors.

Only in 2013 year we realized 2962 amazing leadership development

experiences for our members. In 2014 year (until 1st of July) it was over 1800

experiences.

This is impact we create,