social media for university
DESCRIPTION
TRANSCRIPT
34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
Am I part of the opinion list?
MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME
Do you understand my
value?
FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.
Do Saas-Bahuserials get this
kind of attention ?
TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
Am I the topic of discussion?
APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT
Where is my brand on twitter?
MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.
*Consumer generated Content
Are my fans blogging?
TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.
Where is my blog?
SOCIAL MEDIA APPLICATIONS
Search Engines
Bookmarks wiki’s BlogsPhoto
SharingAudio
SharingVideo
SharingSocial
NetworksSlides
SharingSurveys &
Poles
FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY
Begin With Organizational
Goals
Evaluate Your Assets
Listen to the Conversation
Monitor a Few, Research Many
Support Your Goals with the Right
Platforms
SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN
Create Success Metrics
result of prior social media engagement
Consider Key Platforms
THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS
Incoming traffic from
links
Engagement Index
Engagement at social media
groupsTrack backs
Conversation tracking tools
Comments on blog posts
Increased attendance at
events
Increased enrollment
