social media for the youth markets - big (d)esign conference 09
DESCRIPTION
Ben Smithee and Elysa Rice present on utilizing Social Media in their work from a design, research and usability standpoint.TRANSCRIPT
Thank You
Big (D)esign Conference2009
Ben Smithee
!
Elysa Rice
?’s encouraged
#BigD
@SpychResearch
@Elysa
topics:what is it?
how is it changing what we do?
what’s its value to us as researchers/designers & UX?
where do we start?
where is it going?
synergistic channel
research, design, marketing, communication, feedback
evolution of marketing and brand communication strategies
multi-input
multi-output
it’s no longer about shouting
it’s about building and maintaining relationships
names you are tired of hearing
names you are tired of hearing
by understanding these
you can better understand these
amazingly intimate
everyone is becoming a researcher
results now!
the value potential value of SM
fastest growing community site -1,382% increase in visits
475,000 unique in Feb 2008 - 7 million in Feb 2009
largest age group adults 35 - 49
131% increase in March up to 9.3 Million
realize the massive potential...but don’t under-estimate the
power of one!
US Airways flight – Janis Krum, ferry passenger, first to tweet before any traditional media
how can I successfully apply this?
seek first to understand
how do my customers communicate online?
what tools do they use?
real-time updatesunbiased buzz
non-intrusive monitoring
intimate observation
GenYcollege
B2Btechnology
does utilizing SM make sense for your project?
social media monitoring
bloggers have a voice
tweetgrid
tweetdeck
twitterel
monitor traffic
video is king
video chat/journaling
vimeo and viddler
i’m finally on facebook...now what?
harness its power effectively
but I’m interested in my company
so are all of these people
if you haven’t figured it out, it’s not about your network...it’s about theirs!
the power is in groups
isn’t YouTube just for ridiculous home videos?
not anymore
Youtube - search - Sprint “now”
instant feedback and reviews
customization
user and crowd-sourced customization
secure corporate networks
an example from experience?
a socially interactive approachat SXSW 2009
SM in recruiting, interviewing, follow-up, logistics, deliverables
www.youtube.com/spychresearchvideography and production by @JohnFilm
gen-y and social media
looking forward
enhanced corporate acceptance
further movement toward video
real-time video streams
global standard
what is the bottom line?
SM is not for everyone and everything
we are past “twitter is cool” and “get a facebook page”
perception is reality
SM gives us another valuable tool to obtain consumer insights
used appropriately, you can mine honest & candid feedback from
audiences eager to voice opinions
please keep in touch!
still not fully convinced?
(215) 501-2341
(214) 215-5370
SourcesAdvertising Age
emarketer
blogpulse
youtube
Nielsen