© 2005

Products, services & marketing forsustainable [youth]markets

¤

© 2005

Programme 02.05.02005 Business models

¤ Welcome– Map– ???– Names

¤ Something about Yppah

¤ Check on assignments

¤ What do I sell (abstract level)¤ Traffic¤ If time left: supply chain

© 2005

Programme 09.05.02005 Business models

Next week

The CLIENTStructure of a business planMinimal requirements of a business plan

© 2005

Programme 23.05.02005 Business models

No programme, but…

Available for individual appointments

To be made just now or later on

© 2005

Programme 06.06.02005 Business models

Whole day

Part 1:Elevator pitchFishbowl (brief feedback on plan in learning set-up)

© 2005

Programme 20.06.02005 Business models

No programme, but…

Available for individual appointments

To be made just now or later on

© 2005

02.05.02005Business models

¤ Expecations of this day¤ Questions you have

© 2005

02.05.02005Business models

What do I sell? (abstract level)

¤ Why talk such an obvious question…?

¤ To gain a real understanding of what you are doing with your organisation and your CLIENT

¤ …and therefor understanding where to put your energy in terms of– Getting customers– Qualities of your people (profile & training)– Getting efficiency

© 2005

02.05.02005Business models

What do I sell? (abstract level)

¤ What makes a house from a catalogue & an architect totally different?

¤ What did Rank Xerox sell?¤ What does Rank Xerox sell…?

[hint: the document company]

© 2005

02.05.02005Business models

Product function¤ Determine yourself

the attributes of what you produce (own product design)

¤ Selling a product/service for a group of unknown customers

¤ Focus on efficiency of production & marketing/sales

Capacity function¤ Use your capacity

to let the client decide and specify what you produce

¤ Selling capacity to a known customer

¤ Relationship with customer

¤ Focus on knowledge of the customer

© 2005

02.05.02005Business models

What do I sell? (abstract level)

Example from my own company…

¤ Top4Tech vs. urbanPro’s

© 2005

02.05.02005Business models

¤ Traffic

© 2005

Supply chainBusiness models

Target market Product/Service

¤ Customer benefits

¤ Unique selling points (USP’s)

Focus of yourorganisation andqualities needed

?

© 2005

Supply chainBusiness models

© 2005

Supply chainBusiness models

What makes FairTrade a [more] sustainable orsocial enterprise?

¤ Most difficult part for target marketing¤ What are key arguments to make buying

decision?¤ Who makes the decision about buying &

paying?¤ How & where to reach the client?

© 2005

Clothing chain

50/50 [2003] current status unclear due toHeavy weather at Leger des Heils[Salvation Army]

Kuyichi

blackspotsneaker.com

Sewing Studio

© 2005

YppahNieuwe Emmasingel 7c5611 AM Eindhoventhe Netherlands

Tel (+31) 040 23 93 773 directFax (+31) 040 23 93 771

sander.mulder@yppah.comwww.yppah.com