social media for success & safety csiworld.org 33rd annual training conference las vegas 2012
DESCRIPTION
Constable Scott Mills Toronto Police Service Corporate Communications Social Media Officer & Crime Stoppers International Social Media Adviser presentation slides from 33rd Annual Crime Stoppers International Training Conference, Las Vegas, Nevada October 2, 2012 For more info visit http://SuccessAndSafety.com or contact Scott by e-mail [email protected] or [email protected] or [email protected]TRANSCRIPT
“The State of NOW” Crime Stoppers International
Social Media “Success & Safety”
“The State of NOW” Crime Stoppers International
Social Media “Success & Safety”Crime Stoppers International
33rd Annual Training Conference
Las Vegas, Nevada USA
October 2, 2012
Scott Mills [email protected]
Crime Stoppers International
33rd Annual Training Conference
Las Vegas, Nevada USA
October 2, 2012
Scott Mills [email protected]
@CSIWorld #CSIWorld CSIWorld.org
Archived Live Stream Video of Presentation
Youtube.com/CSIWorld
Archived Live Stream Video of Presentation
Youtube.com/CSIWorld http://bit.ly/CSIWorldSocialMedia2012Con
f
http://bit.ly/CSIWorldSocialMedia2012Conf
State of NOWCrime Stoppers International
Social Media
State of NOWCrime Stoppers International
Social Media Google Plus Page “Crime Stoppers International”
Google Plus Page “Crime Stoppers International”
State of NOWCrime Stoppers International
Social Media
State of NOWCrime Stoppers International
Social Media
Youtube Account Youtube.com/CSIWorld #HangOutsOnAir Live Stream Archived
Videos From #CSI2012 viewed & shared from here
Youtube Account Youtube.com/CSIWorld #HangOutsOnAir Live Stream Archived
Videos From #CSI2012 viewed & shared from here
State of NOWCrime Stoppers International
Social Media
State of NOWCrime Stoppers International
Social Media Twitter account @CSIWorld Hash Tag #CSIWorld Twitter.com/CSIWorld
Twitter account @CSIWorld Hash Tag #CSIWorld Twitter.com/CSIWorld
State of NOWCrime Stoppers International
Social Media
State of NOWCrime Stoppers International
Social Media Facebook Page Facebook.com/CSIWorld Facebook Page Facebook.com/CSIWorld
Crime Stoppers Internatioanl Facebook Leave A Tip Tab
Consists of the Leave A Tip Tab & A Terms of Use Tab For
Programs Using TipSoft
Crime Stoppers Internatioanl Facebook Leave A Tip Tab
Consists of the Leave A Tip Tab & A Terms of Use Tab For
Programs Using TipSoft
To install one or both tabs send an e-mail to Scott Mills [email protected]
Terms of Use WordingCrime Stoppers InternationalFacebook Leave A Tip Tab
Terms of Use WordingCrime Stoppers InternationalFacebook Leave A Tip Tab
State of NOWCrime Stoppers International
Social Media
State of NOWCrime Stoppers International
Social Media Slideshare.net/CSIWorld To post a presentation here e-mail Scott
Mills [email protected]
Slideshare.net/CSIWorld To post a presentation here e-mail Scott
Mills [email protected]
5 P’s For Social Media Success! 5 P’s For Social Media Success!
Purpose Process Payoff Potential PREVENTION Thanks to Jeff Brown @4JeffBrown for
vision and action helping Crime Stoppers programs worldwide engage in social media
Purpose Process Payoff Potential PREVENTION Thanks to Jeff Brown @4JeffBrown for
vision and action helping Crime Stoppers programs worldwide engage in social media
“Stop Marketing~Start Engaging”“Stop Marketing~Start Engaging”
Scott Stratten @UnMarketing Scott Stratten @UnMarketing
“Talk With People Already Listening & Your Influence Will Grow”
“Talk With People Already Listening & Your Influence Will Grow”
Liz Strauss @LizStrauss Liz Strauss @LizStrauss
“Every Organization Now Needs A Chief Listening Officer”
“Every Organization Now Needs A Chief Listening Officer”
Jeff Pulver @JeffPulver 140Conf.com
Jeff Pulver @JeffPulver 140Conf.com
PURPOSE of Using Social Media For Success & SafetyPURPOSE of Using Social
Media For Success & Safety To help stop, solve and prevent crime
together “Think Global” “Act Local”
To help stop, solve and prevent crime together
“Think Global” “Act Local”
Deb is one of many faces of success & safety using social media for Crime Stoppers @SolveCrime
PROCESS of Using Social Media for Success & Safety PROCESS of Using Social
Media for Success & Safety Policy that promotes engagement Locally and Globally Define the mandate assign duties CSI Board Members & Advisors need to
post content regularly & engage with public Distinct difference from only President and
PR Director speaking with public & media
Policy that promotes engagement Locally and Globally Define the mandate assign duties CSI Board Members & Advisors need to
post content regularly & engage with public Distinct difference from only President and
PR Director speaking with public & media
PAYOFF of Using Social Media For Success & Safety
PAYOFF of Using Social Media For Success & Safety
Increase in brand recognition Increase in tips to help prevent and solve crime
(tips tripled from 300/yr to 1000/yr in Toronto in 2yrs with 1/4 of the staff & strategy of success & safety using social media tools
Increase in funding opportunities http://connectedcops.net/2010/08/17/toronto-crime
-stoppers-gets-10300-anonymous-tips-for-25th-birthday/
Increase in brand recognition Increase in tips to help prevent and solve crime
(tips tripled from 300/yr to 1000/yr in Toronto in 2yrs with 1/4 of the staff & strategy of success & safety using social media tools
Increase in funding opportunities http://connectedcops.net/2010/08/17/toronto-crime
-stoppers-gets-10300-anonymous-tips-for-25th-birthday/
POTENTIAL of Using Social Media For Success And Safety POTENTIAL of Using Social
Media For Success And Safety help PREVENT and solve crime Help detect & prevent online bullying PREVENT a terrorist attack PREVENT suicides FACILITATE Lawful Peaceful Protest
help PREVENT and solve crime Help detect & prevent online bullying PREVENT a terrorist attack PREVENT suicides FACILITATE Lawful Peaceful Protest
Toronto Police Officer @TonyoVella & G20 & Occupy Protester @DanielaAum connected in social media for Success & Safety to “Make A Difference”
PREVENTIONPREVENTION
Traditionally Crime Stoppers measures effectiveness in # of tips to solve crime
Public wants crime PREVENTION Need to ENGAGE with community 2 way dialogue Need for a Chief Listening Officer (Photo) Follow community member @PaisleyRae
for a valued opinion on the need to listen & have 2 way dialogue with purpose & process in social media
Traditionally Crime Stoppers measures effectiveness in # of tips to solve crime
Public wants crime PREVENTION Need to ENGAGE with community 2 way dialogue Need for a Chief Listening Officer (Photo) Follow community member @PaisleyRae
for a valued opinion on the need to listen & have 2 way dialogue with purpose & process in social media
Community & PoliceCooperation Using Social Media Tools & Lawful Peaceful Protest
Community & PoliceCooperation Using Social Media Tools & Lawful Peaceful Protest
http://connectedcops.net/2012/03/30/highlights-of-what-the-world-overheard-at-smilecon-vancouver/
http://connectedcops.net/2012/03/30/highlights-of-what-the-world-overheard-at-smilecon-vancouver/
Top Cop Digital Forensics at The Hague @I3K & community member @PaisleyRae agree on use of social media tools for success & safety #SMILEcon #YVR 2011
What Does “Social Media For Success And Safety” Look Like?
What Does “Social Media For Success And Safety” Look Like? Take Crime Stoppers where the people are online
in social media circles Facebook Pages (with Leave A Tip Tabs) Twitter accounts Google Plus pages and #HangOutsOnAir Youtube videos Engage community success to build audience Talk to those people already listening and grow
the inner circle of success and safety
Take Crime Stoppers where the people are online in social media circles
Facebook Pages (with Leave A Tip Tabs) Twitter accounts Google Plus pages and #HangOutsOnAir Youtube videos Engage community success to build audience Talk to those people already listening and grow
the inner circle of success and safety
Celebrate SuccessPromote Safety
Celebrate SuccessPromote Safety
Examples of amazing programs that celebrate success and promote safety using social media and Crime Stoppers International Leave A Tip tabs on Facebook pages
Examples of amazing programs that celebrate success and promote safety using social media and Crime Stoppers International Leave A Tip tabs on Facebook pages
South Africa SHOUT!South Africa SHOUT!
Twitter account @ShoutSA Twitter account @ShoutSA
South Africa SHOUT!South Africa SHOUT!
Facebook Page Facebook Page
Mac’s Convenience StoresIntalled Facebook Page
Leave A Tip Tab
Mac’s Convenience StoresIntalled Facebook Page
Leave A Tip TabFacebook.com/MacsCrimeBustersFacebook.com/MacsCrimeBusters
Mac’s Convenience StoresLaunched Twitter & Social
Media Campaign Supporting Crime Stoppers
Mac’s Convenience StoresLaunched Twitter & Social
Media Campaign Supporting Crime Stoppers
Video Explaining How Mac’s Convenience Stores
Crime Prevention Social Media Campaign Works
Video Explaining How Mac’s Convenience Stores
Crime Prevention Social Media Campaign Works
http://bit.ly/MacsCrimeBuster http://bit.ly/MacsCrimeBuster Thank you Sean Sportun
Toronto Crime Stoppers Board Member & Macs Convenience Stores Loss Prevention
RCMP Airport DrugsFacebook Page Leave A Tip Tab
RCMP Airport DrugsFacebook Page Leave A Tip Tab
Clicking on Leave A Tip Tab takes tipsters directly to Peel Crime Stoppers program
RIP Memorial Facebook PagesRIP Memorial Facebook Pages
Mike Pimentel Toronto unsolved homicide Families & community members making
Facebook pages to solve crimes are great opportunities to install a Crime Stoppers International Leave A Tip tab
Mike Pimentel Toronto unsolved homicide Families & community members making
Facebook pages to solve crimes are great opportunities to install a Crime Stoppers International Leave A Tip tab
Crime Stoppers Program Facebook Pages
Crime Stoppers Program Facebook Pages
“Project Eyewatch” New South Wales Police
Uses Facebook Leave A Tip Tab
“Project Eyewatch” New South Wales Police
Uses Facebook Leave A Tip Tab
Facebook Leave A Tip tab directs tipsters to NSW Crime Stoppers website
Spanish Speaking Education NetworkSpanish Speaking Education Network
Crime Stoppers Facebook Leave A Tip Tab installed on Spanish Language Education Network’s Facebook Page For Success & Safety
Crime Stoppers Facebook Leave A Tip Tab installed on Spanish Language Education Network’s Facebook Page For Success & Safety
School Facebook Pages Are Great Opportunities For Crime
Stoppers Leave A Tip Tab Installation & Training
School Facebook Pages Are Great Opportunities For Crime
Stoppers Leave A Tip Tab Installation & Training
Runnymede Collegiate School Facebook Page in Toronto, Canada has installed Crime Stoppers Leave A Tip Tab
Runnymede Collegiate School Facebook Page in Toronto, Canada has installed Crime Stoppers Leave A Tip Tab
Clicking on Leave A tip tab takes tipsters to Tipsoft programs across North America
Local Community Event Facebook Pages Great
Opportunity For Crime Stoppers Leave A Tip Tab
Local Community Event Facebook Pages Great
Opportunity For Crime Stoppers Leave A Tip Tab
Polar Bear Dip in Oakville, Canada
Polar Bear Dip in Oakville, Canada
Real Estate Company Using Crime Stoppers Facebook Leave
A Tip Tab
Real Estate Company Using Crime Stoppers Facebook Leave
A Tip Tab Home Life Realty Ottawa
Home Life Realty Ottawa
Business Improvement Associations Great Opportunity For Crime Stoppers
Leave A Tip Tab Installation
Business Improvement Associations Great Opportunity For Crime Stoppers
Leave A Tip Tab Installation
Bronte BIA in Oakville, Canada Bronte BIA in Oakville, Canada
Think of Potential “50 Cent” or“Justin Bieber” Installing
Facebook Crime Stoppers Leave A Tip Tab
Think of Potential “50 Cent” or“Justin Bieber” Installing
Facebook Crime Stoppers Leave A Tip Tab
How Do We Do It?How Do We Do It?
We need a phone company to sponsor We need a phone company to sponsor
Social Media Set Up Social Media Set Up
Twitter Facebook page Youtube account Smart phone Training for Board Members how to engage and
when to engage Clear expectations for volunteers Expectations not met then data plan cut off
Twitter Facebook page Youtube account Smart phone Training for Board Members how to engage and
when to engage Clear expectations for volunteers Expectations not met then data plan cut off
Stay ConnectedWith CSIWorld.org #CSIWorld
Stay ConnectedWith CSIWorld.org #CSIWorld
Facebook.com/CSIWorld Twitter.com/CSIWorld Youtube.com/CSIWorld Google Plus “Crime Stoppers International” Slideshare.net/CSIWorld All presentations & live streams will be
available in social media
Facebook.com/CSIWorld Twitter.com/CSIWorld Youtube.com/CSIWorld Google Plus “Crime Stoppers International” Slideshare.net/CSIWorld All presentations & live streams will be
available in social media
Offer of HelpOffer of Help
Lauri Stevens @LawsComm Tuesday Wednesday & Thursday Evenings help set up Gmail account Youtube Account Twitter Account Google Plus profile & page Facebook Page with Leave A Tip tab
Lauri Stevens @LawsComm Tuesday Wednesday & Thursday Evenings help set up Gmail account Youtube Account Twitter Account Google Plus profile & page Facebook Page with Leave A Tip tab
Questions For FutureQuestions For Future
Is there a role for Crime Stoppers in social media monitoring for community safety?
Situations where people are talking in social media about potential of violence
If Crime Stoppers were monitoring due to a tip, it could save a life
Example Danzig Shooting in Toronto
Is there a role for Crime Stoppers in social media monitoring for community safety?
Situations where people are talking in social media about potential of violence
If Crime Stoppers were monitoring due to a tip, it could save a life
Example Danzig Shooting in Toronto
Needs Going ForwardTo Save Lives Using Social Media
Needs Going ForwardTo Save Lives Using Social Media Global Social Media Fusion Centre Potential To Stop Terrorist Attacks Potential to stop suicides There is a role for Crime Stoppers Need for Human Resources Need For Funding
Global Social Media Fusion Centre Potential To Stop Terrorist Attacks Potential to stop suicides There is a role for Crime Stoppers Need for Human Resources Need For Funding
Crime Stoppers 33rd Annual Training Conference Speaker
@WardClapham says to “LEAD BIG!”
Crime Stoppers 33rd Annual Training Conference Speaker
@WardClapham says to “LEAD BIG!”
Crime Stoppers > Lead BIG! Crime Stoppers > Lead BIG!
Community led programs are vital Partnerships with law enforcement unique Partnerhsip with traditional media is key Crime Stoppers programs are the most networked,
recognized and respected law enforcement community partners in the world.
It is time to LEAD BIG IN SOCIAL MEDIA FOR SUCCESS AND SAFETY.
Community led programs are vital Partnerships with law enforcement unique Partnerhsip with traditional media is key Crime Stoppers programs are the most networked,
recognized and respected law enforcement community partners in the world.
It is time to LEAD BIG IN SOCIAL MEDIA FOR SUCCESS AND SAFETY.
SMILE!! SMILE!!
Hope Vision We are the action We can do it
See you at our evening workshops & online! Let’s get to work! For more info e-mail:
Hope Vision We are the action We can do it
See you at our evening workshops & online! Let’s get to work! For more info e-mail: