social media for social change
TRANSCRIPT
Advocacy.
Social media.
Social Good.
Young people, ICT, Social media and Agriculture| Leisure Springs Hotel, Osogbo, Osun State| Monday 8th Oct. 2012 | Zaid Shopeju | Youth Vision Alliance Network (YVAN) | [email protected] | www.youthvan.org
LIFE BEFORE THE INTERNET AGE
What is Social media?
Social media is defined as "interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.
Social media is "a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.
Source: wikipedia.org
What is Advocacy?
Advocacy is the act of pleading or arguing in favour of something, such as a cause, idea, or policy; active support.
Advocacy is an act of persuasion
WEB 2.0Functionality: The Web aids in the transfer of information and services from websites.Simple: It facilitates the access and usage of web services using user-friendly interfaces. Social: People create the Web, “populate the Web”, by socializing and gradually moving members from the physical world to the online world. Participatory: Web 2.0 has adopted a structure of participation that encourages users to enhance the application while they use it, instead of keeping it rigid and controlled.In our hands: Its increased organization and characterization of information emphasizes its user-friendly interaction through deep linking.
Source: http://bit.ly/anOtig
BLOGMake it Pertinent: No matter how well written, or how informative the blog post, without that it is wasted breath.Include Useful Information: Your blog should aim to help and educate its audience, offering something they can take away.Make it Engaging: A blog post must be well written. And it’s not enough to have perfect grammar and spelling; it needs to be personal, interesting, and interactive. Spark Discussion: It is extremely important to generate as much conversation and discussion as possible in your blog. Appropriate Length: should be as long as it takes for you to succinctly and clearly state your idea.
Source: Cory Collins
Mobile Ads and Apps
It can be use to replace traditional advert
It is as powerful as the word of mouth
It makes segmentation of audiences/targets easy
New apps makes information sharing easy and fast while on the move
It connects you directly to your audiences/targets
Facebook now enjoys 1 billion membership base
Group discussions, project page
Pictures and video updates
Hang out platform for video call
A microblog service
Short, sharp, swift way to communicate information
Great feedback system and way to share idea
Hashtags help withsearch and globalVisibility
TWITTER&
QUESTIONS
