Social Media Basicsfor Small Business

Prepared for the members ofThe Orange North Rotary Club

Orange, CA

January 5th, 2010

Presented by: Courtney Thurman

Social Media BasicsTable of Contents

. . What is Social Media?

. . What are Blogs?

. . What is LinkedIn?

. . What is Facebook?

. . What is Twitter?

What is Social Media?

Social media defined:

Online tools for sharing and discussing information.

It’s about us connecting, interacting & sharing online.

What is Social Media?

Social media for business is about REACH.

. . Reach as many people as possible.

. . Connect/build relationships with your customers.

. . Engage your marketing to include real feedback.

Social Media & You

How often do you connect?

. . Share a blog review or article

. . Connect with a colleague on LinkedIn

. . Accept friend requests on Facebook

. . Follow people and companies on Twitter

What are Blogs?

The word “blog” comes from: Web Log = Blog.

It’s a dynamic, chronological, online publication.

Links: WordPress.com or Blogger.com

A Company BlogWhat should your company do with a blog?

. . Create a free account or build it into your website.

. . Define what you’ll be an expert in (topics).

. . Follow other blogs & experts and add comments.

. . Plan your content strategy and get started.

What is LinkedIn?

World’s largest professional network with over 55 million users (individuals) and growing.

Professionals use it to recruit, post recommendations, and share business questions.

LinkedIn & You

What should you (yourself) do on LinkedIn?

. . Create your personal profile.

. . Add connections to your professional network.

. . Get recommended as a professional.

. . Join groups. Answer or ask questions.

What is Facebook?

Social networking website that can be used for both personal postings & businesses.

Profile* = Personal

Fan Page = Business

What is Facebook?

Use your Facebook Fan Page to:

Get people involved in your events, products, releases, news, pictures or simply share about your business socially.

Uses of FacebookWhat should you do on Facebook?

. . Create your personal profile.

. . Create your company’s Fan Page.

. . Get people as your fans and get them involved.

. . Get more fans by advertising for your Fan Page.

What is Twitter?

Social networking site featuring small 140-character blips of communication known as “tweets”.

Share news, follow people with interesting “tweets” or create topics of your own.

What is Twitter?

Get TweetingWhat should you do on Twitter?

. . Create your Twitter page.

. . Find people you want to follow.

. . Use the Search option to search on your business.

. . Make your first tweets.

My Examples

. . LinkedIn.com/in/CourtneyThurman

. . Facebook.com/SmallWerksInc

. . Twitter.com/SmallWerks

Social Media Basicsfor Small Business

Questions?

Thank you,Orange North Rotary Club!