verizon small business: chris dessi presenting social media for small business
DESCRIPTION
Presented on November 7th, 2012 via Webinar to Verizon Small Business Participants. The full webinar can be found on Brighttalk on demand - here https://www.brighttalk.com/webcast/6255/55997TRANSCRIPT
FUN !
1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
EVERYTHING HAS
CHANGED
5
6
7
Less than 20% of small & medium-
sized business websites have a
link to a Facebook page & fewer have links to Twitter and LinkedIn
– BIAL/KELSEY
Evolve or Die
57% want to receive a discount or promotion – Mashable
Globally, 46% of
those with online
access use social
media to help make
purchase decisions -
Nielson
12
STOP PUSHING START
LISTENING
1. EVERYTHING HAS CHANGED
2. EVOLVE OR DIE3. STOP PUSHING,
START LISTENING
87% of Facebook users like a brand
on Facebook – LAB42
53% of social media marketers don’t measure their success – Awareness Networks
The Average age of Facebook users is 40.5 years of age - PINGDOM
Facebook now has 1 billion
users who are “actively”
spending time with the site –
Mark Zuckerberg
Holy cow
1. COVER IMAGE2. TIMELINE 3. TACTICS
COVER IMAGE
TIMELINE
TACTICS
Outside Business Hours
Don’t overlook the weekend
Posts that end in a question
have 15% higher
engagement – Buddy Media
WhereWhen
WouldShould
How Who
What
Like Take
Submit
Post Comment
Tell Us
EventWinner
Offer
Twitter generates 200
Million tweets & 1.6 Billion
search queries per day
-YESMAIL
The average age of Twitter User is 37.3 years of age –
PINGDOM
Holy cow again.
Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media)
Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags
1. WHY SHOULD YOU TWEET?
2. WHAT SHOULD YOU TWEET?
3. WHEN SHOULD YOU TWEET ?
WHY?
Twitter now has more than 500M accounts, with 141.8M in the US - SEMIOCAST
What?
S-p-e-l-l it out Add images
Add Links<100 characters
When ?
Short Should I Use?
8am- 7pm
1-5 Tweets per Day
IDEAS CONCEPTS
EMOTION
“You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
Accomplish the great taskby a series of small acts. - Tao De Ching
AMBIENT AWARENESS
AMBIENT AWARENESS
