social media for recruiting and employee relations
Post on 19-Oct-2014
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Find out how blogs, Facebook, LinkedIn, Twitter, and YouTube can take your recruiting and employee recognition programs to the next level.TRANSCRIPT
Social Mediafor Recruiting and
Employee Relations
Rachel ParkerResonance Social Media
May 11, 2011
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My handle
@resonancesocial
Hashtag
#RSMseminar
If You’re Tweeting ...
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• 15 years experience as a marketing copywriter
• Social media geek since the get-go
• Started Resonance Social Media in 2010 to help small businesses find their voice on social networks
A Bit About Me …
AGENDA
“Social media gives you the ability to check perception. You’re not speaking at people anymore—you are speaking with them.”
Brian Solis, author, Engage!
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1 Traditional Recruiting Methods
2 Recruiting in “The Socialverse”– Your Blog– LinkedIn– Facebook– Twitter– YouTube
Agenda
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4 Recognizing Your Rock Stars: Using social media for employee recognition
5 Laying Down the Rules: Developing a social media policy
6 Helpful Resources
Agenda (cont'd)
TRADITIONAL RECRUITING METHODS
“The difference between PR and social media is that PR is about positioning, and social media is about becoming, being, and improving.”
Chris Brogan, author, Trust Agents
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• Classified ads
• Agencies or headhunters
• Job sites (Monster, CareerBuilder, etc.)
• Job fairs
• Referrals
• Networking events
Traditional Recruiting Methods
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• Limitations– Cost– One-time interactions– Lack of depth (“I’ll call you …”)– “Stupid resume tricks”– Applicant overload– Little access to “hidden talent market”—
qualified candidates who may not be actively looking
Traditional Recruiting Methods
RECRUITING IN THE SOCIALVERSE
“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
Erik Qualman, author, Socialnomics
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Recruiting in the Socialverse
Facebook“The Coffee
Shop”
Twitter“The Speed
Date”
LinkedIn“The
Networking Event”
YouTube“The Public Access
Cable Channel”Blog
“The Open House”
You
Your perfect candidate
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• Blogs– “Behind the scenes” view– Shows your business’ personality– Venue for posting job openings– Keeps you “front of mind”
Recruiting in the Socialverse
Blog“The Open House”
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Recruiting in the Socialverse
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• LinkedIn– Users can “follow” your
company page and receive updates in their news feed
– Your company page provides key information about your organization and your employees
– Post jobs on your Career page ($195 for 30 days)
Recruiting in the Socialverse
LinkedIn“The Networking
Event”
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Recruiting in the Socialverse
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Recruiting in the Socialverse
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• Facebook– Fans see your updates in
their feeds in real time– Can create a page for job
links– Post about job fairs and
trade shows
Recruiting in the Socialverse
Facebook“The Coffee Shop”
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Recruiting in the Socialverse
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Recruiting in the Socialverse
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• Twitter– Fans see your updates in
their feeds in real time– Include a short link to job
posting– Can post several times a day– Followers can respond to
your posts to get a conversation going
Recruiting in the Socialverse
Twitter“The Speed Date”
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Recruiting in the Socialverse
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• YouTube– Showcases your company
culture– Job-seekers can “meet” the
people they’d be working with
– Create your own recruiting “commercial”
Recruiting in the Socialverse
YouTube“The Public
Access Cable Channel”
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Recruiting in the Socialverse
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Recruiting in the Socialverse
Recognizing Your Rock Stars
“Social media allows big companies to act small again.”
Jay Baer, co-author, The Now Revolution
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• Congratulate your Employee of the Week, Month, or Year
• Post new hires and promotions
• Recognize awards or achievements outside work, as in “Congrats to our receptionist Sarah for completing the MS 150!”
Recognizing Your Rock stars
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• Post a weekly or monthly Employee Spotlight
• Give shout-outs to “unsung heroes,” employees who customers or partners may not know
Recognizing Your Rock Stars
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Recognizing Your Rock Stars
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Recognizing Your Rock Stars
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Recognizing Your Rock Stars
Laying Down the Rules
“Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.”
Guy Kawasaki, author, Enchantment
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• Develop a social media policy for all employees to sign
• Emphasize what employees can do rather than on the “thou shalt nots”
Laying Down the Rules
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• Key elements of a social media policy*:
– Philosophy, scope, and goals
– Honesty and transparency
– Common sense and good judgment
– Confidential and proprietary information
Laying Down the Rules
*Source: The Now Revolution by Jay Baer and Amber Naslund, 2011
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• Key elements of a social media policy*:
– Competitor and customer information
– Consequences– Handling and escalating
inquiries– Participation during work
hours– Examples and best
practices
Laying Down the Rules
*Source: The Now Revolution by Jay Baer and Amber Naslund, 2011
Helpful Resources
“We are massively underestimating this culture shift ... We are in the era of the humanization of business. We’re living by small town rules again.”
Gary Vaynerchuk, author, Crush It!
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• Books:
– The Now Revolution by Jay Baer & Amber Naslund, 2011
– Engage! by Brian Solis, 2010
– Socialnomics by Eric Qualman, 2009
Helpful Resources
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• Websites & Blogs:
– SBA.gov– blogging4jobs.com– recruitingtrends.com– personneltoday.com
Helpful Resources
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Thank you!
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Want to know more?
Email [email protected] resonancesocialmedia.com/blogFacebook fb.com/resonancesocialLinkedIn linkedin.com/in/resonancesocialTwitter twitter.com/resonancesocial YouTube youtube.com/user/resonancesocialmedia