public relations: internal communications & employee relations
DESCRIPTION
Learn more about the key internal communication and employee relations issues and considerations faced by practitioners of public relations.TRANSCRIPT
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Internal Relations& Employee Communications
Presented byBrett Atwood
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Internal Relations
• Communication within an organization is known as Internal Relations– Can take many forms
• Inter-office communication and protocols
• Enterprise Social Network Tools
• Annual Review and Feedback Tools
• Intranet• Newsletter• Email • “All-Hands” events• Face-to-face
meetings
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Why?
• Builds and maintains mutually beneficial relationships among employees and managers
• Strengthens loyalty• Aligns employees with company messaging,
culture and goals• Curates positive corporate culture and
community
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Types of Internal Communication
• Downward Communication• Upward Communication• Two-way Communication
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Mission Statements
• Helps employees set priorities and goals• Calibrates employees to the shared goals and
milestones for an organization
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Intranet
• An Intranet is a private, employee-only “homepage” for the workplace accessible on computer terminals and/or mobile devices– Features company news, training materials,
project tracking and internal directories– Some information may be confidential and/or not
for public consumption
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Intranet Example: Adidas
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Intranet Example: Virgin
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Intranet Example: Bank of America
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Internal Communication Trends
• Enterprise Social Media Groups• Mobile Apps• Video• Gamification
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Trend: Gamification
• Gamification rewards strong employees with public recognition, badges and goodies– Examples:• Socialcast• Badgeville
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Trend: Enterprise Social Networks
• Enterprise Social Networks connect employees and managers together by project, group or division– Examples:• Yammer• Slack
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Trend: Online Video
• Videoconferencing and streaming video is now being used more than ever – Examples:• Google Hangouts• Skype• Join.Me• GoTo Meeting• YouTube/Vimeo videos
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Trend: Internal Recognition/Rewards• Tie Bonus/Perks to
Accomplishments• Culture of Positive
Reinforcement
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Regulatory and Business Concerns
• Safety and Compliance• Labor Relations• Nondiscriminatory Practices• Whistle-blower Concerns– Sarbanes Oxley Act requires publicly-held
organization to allow for anonymous system to report questionable accounting/management