social media for planning
DESCRIPTION
Social Media/Technology for Planning Program Communications and AdministrationTRANSCRIPT
![Page 1: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/1.jpg)
October 24, 2011
Social Media/Technology for Planning Program Communications and Administration
Tom Sanchez
![Page 2: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/2.jpg)
2
Making the connection…
![Page 3: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/3.jpg)
The challenge…Virginia Tech
College of Architecture and Urban Studies
School of Public and International Affairs
Urban Affairs and Planning Program
3
Environmental Policy and Planning
Public and Urban Affairs
Master of Urban and Regional Planning
Planning, Governance and Globalization
Joint Degrees
Certificates
Alumni
External (e.g., prospective students)
![Page 4: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/4.jpg)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
4
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
![Page 5: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/5.jpg)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
5
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
![Page 6: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/6.jpg)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
6
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
![Page 7: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/7.jpg)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
7
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Blacksburg
Alexandria
![Page 8: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/8.jpg)
Information flow…
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
8
VT
College
School
Program
Undergrad
Masters
Doctoral
Faculty
Staff
Students
Alumni
External
Blacksburg
Alexandria
![Page 9: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/9.jpg)
Ideal solution…
9
![Page 10: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/10.jpg)
Wh
o N
eed
s t
o K
no
w?
10
![Page 11: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/11.jpg)
11
![Page 12: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/12.jpg)
Analytics
12
2/9/2011 3/1/2011 4/1/2011 5/1/2011
Blog Feed
Subscribers 26 28 28 42
up 8% no change up 50%
Reach 64 24 0 10
down 63% down 100%
Blog
Pageviews in
last month 669 736 1299 2942
up 15% up 77% up 126%
All pageviews
over time 2,228 2,764 3,661 7,060
Followers 76 86 100 103
up 13% up 16% up 3%
Lists
following us 11 11 11 11
Group
members 38 51 52 52
up 34% up 2% no change
Group
members 38 45 47 53
up 18% up 4% up 11%
![Page 13: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/13.jpg)
Analytics
13
![Page 14: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/14.jpg)
Analytics
14
![Page 15: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/15.jpg)
UAP “third place”…
15
![Page 16: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/16.jpg)
Other…
16
![Page 17: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/17.jpg)
Other…
17
![Page 18: Social Media for Planning](https://reader033.vdocuments.site/reader033/viewer/2022052908/5595d3981a28abf72b8b473b/html5/thumbnails/18.jpg)
The goal…
18