Social Media for personal learning,innovation

and improvement2011

Housekeepingetc

Please turn your

Mobile Phones to

the ON position

Who I am

An evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal self-development and knowledge sharing.

Steve was the business lead and information architect for the community of practice platform currently deployed across the UK local government sector, the largest professional network of its type, and continues to play a key role in the support of virtual communities of practice for value creation in public services.

Steve is currently chairman of the Online Information Conference Committee.

Stephen Dale (Steve)

Who you are

Agenda09.30 Coffee/networking

09:45 Introductions and review of training needs

10.00 A canter through the social web

10.45 Tea/Coffee

11.00 Practical online orientation

12.30 Lunch

13.15 Social Media in Public Services

13.45 Practical online orientation (focus on your projects)

14.30 Social Media Monitoring Tools

15.00 Practical online orientation

16.15 Privacy, Security, FOIA.

16.30 Wrap-up and Close

What we will cover today• An introduction to social networks and social media, including Facebook,

LinkedIn, YouTube, Flickr and Slideshare. • How social media is being used to transform public sector services• A practical introduction to Web 2.0 collaboration tools, including Google

Apps, Blogs and Wikis. • The power of social bookmarking for knowledge sharing and

collaboration.• Micro-blogging (e.g. Twitter) and its role as a business tool. • Social Media Game - a fun game which introduces delegates to the various

social media tools, how they can be used to solve real business problems, and the pros and cons of the deployment of these tools.

• Social networks, privacy, digital orientations and the increasing overlap between personal and business networking.

This presentation and all material used on this training course can

be found at:www.socialmediatoolkit.wikispaces.com

Social Bookmarks are maintained at:http://groups.diigo.com/group/social_media-toolkit

Approach to Training and Learning

Teaching Social Media – an oxymoron?

Personalised Learning?

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Personalised Learning?

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Formal(organised)

You go where the bus goes

You go where you want to go…and at the pace that suits you

Informal(self organised)

The Social Web

Brian Solis and Jesse Thomas http://www.marcomprofessional.com/posts/trevor.young/brian-solis-introduces-the-conversation-prism

Making Connections

In In connectivismconnectivism, learning , learning involves creating connections involves creating connections

and developing a and developing a networknetwork. It is . It is a theory for the digital age a theory for the digital age

drawing upon chaos, emergent drawing upon chaos, emergent properties, and properties, and self organised self organised

learninglearning..

(It(It’’s not what you know but who s not what you know but who you know)you know)cc Steve Wheeler, University of Plymouth, 2009

What does your

network look like?

Do you trust your

network?

Getting to grips with the language

“If web 1.0 was organised around

pages

web 2.0 is organized around

people”

S Johnson “It’s all about us” Time, 16 Dec 2006

Web 1.0 Web 2.0reading writing

companies communities

HTML XML

home pages blogs

portals RSS

taxonomy tags

wires wireless

owning sharing

dialup broadband

hardware costs bandwidth costs

joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the constructions of words pictures videos and audio.

Source: Wikipidia

What is your social media routine?

What is the

Social Web?

Let’s look at some

tools

You don’t have to like everything

Remember

Blogs and

Blogging

Blogs• A blog (a blend of the term web log) is a type of website.• Blogs are usually maintained by an individual with regular entries of

commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

• Blog can also be used as a verb, meaning to maintain or add content to a blog.

• Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

• Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.

• A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

Microblogging

Twitter

• ‘Microblogging’ based on SMS technology, so very limited in functionality

• Users send and read messages known as tweets. • Tweets are text-based posts of up to 140 characters• Users follow others and are sent their tweets• Hashtags (tags that begin with #) can be used to

theme or track Tweets• Quick easy to use

Photo Sharing

http://www.flickr.com

Flickr, YouTube

• Flickr – for storing and sharing photos. Over 4 billion images.• YouTube – for video clips. More then 2 billion views per day,

more than 24 hours of video loaded every minute. • More old-fashioned one-way communication – someone puts

it up there and others go and look at it - like Departmental website or intranet.

• However, like these the lines are blurring and these are developing an interactive element.

• Most UK government departments and many local councils have accounts.

Presentation Sharing

http

://w

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Slideshare• SlideShare is a business media site for sharing presentations,

documents and pdfs. • Content also spreads virally through blogs and social networks

such as LinkedIn, Facebook and twitter. What you can do:

– Embed slideshows into your own blog or website.– Share slideshows publicly or privately. – Synch audio to your slides.– Market your own event on slideshare.– Join groups to connect with SlideShare members who share your

interests.– Download the original file

Wikis

It’s a different way of working

Wikis

• A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser.

• Wikis are often used to create collaborative works. Examples include community websites, corporate intranets, knowledge management systems, and note services.

• The software can also be used for personal note taking.

Mashups

• A mash-up is a Web page or application that integrates complementary elements from two or more sources.

• Like blogs, tweets and tagging , mashups are part of an on-going shift towards a more interactive and participatory Web ( Web 2.0 ) with more user-defined content and services.

1854 Broad Street cholera outbreak

Mash ups

Mash ups

http://traintimes.org.uk/map/tube/

Communities of Practice

• Run by LGID, launched in December 2007.• Free. • Password protected so not open to the world.• Need separate login but doesn’t time out.• Hackable, so apply Daily Mail test.• Over 80,000 registered members, more than 1,500

communities.• Just over half from local authorities.

It’s Play Time!Practical Exploration

of theSocial Web and Social Media Tools

http://socialmediatoolkit.wikispaces.com/Practical

Some points to note

• You will need to set up accounts on a number of web services. Many services require you to validate an email account. Use an email account you can access!

• You are responsible for remembering your own user name and password.

• Think about what personal information you are willing to provide/share.

• Accounts can be deleted at the end of the day• You are likely to be using a browser that will not allow plug-ins

and embedded apps.

Lunchtime!

Welcome back!

The Social by Social Game

Form some groupsConsider a council, organisation, group...that’s got a problem

1. What is the problem?2. What’s the context? Is it local/national/organisational?3. Who needs to be involved?4. Any other complications?

Write it down!

As a social media consultantDevelop a Social media plan to present back tothe client. Include:1.What tools will you recommend?

2.Why?

3.How will they be used?

4.The people – what are the roles and skills required. Do you need to recruit?

Summary of the key points

Guidelines: Social Media for Communications and Enagement

Thank you for listening!

Not Gone Well

Gone Well

Thank you for listening

Stephen (Steve) Dale

Collabor8now Ltd

Email Steve.dale@collabor8now.com

Twitter www.twitter.com/stephendale

Blog www.steve-dale.net

Profiles About.me/stephendale

profiles.google.com/steve.dale