social media for metalex forum presentation
TRANSCRIPT
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SocialMedia
Chakard Chalayut (@molek)Social Media ManagerThoth Media Co., Ltd.Digital Marketing Agency
Scratch 2
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Did you know or use ?
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APAC Internet Population
50.8% of the total online population in the Asia-Pacific region visited a social networking site in 2010 - comScore
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The majority of the world‟s heavy Internet users are in Asia, 41% of the world‟s online population, that‟s about 530 million users. (Source: Comscore))
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http://thesocialbusinessbook.com/strategy/2011-global-social-media-usage-behaviors/
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Compare Media
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47.56%
Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals
of Thailand visitors on Facebook
458%o f A PA C visitors on Facebook
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IN 2007, 15% OF B2B MARKETERS POLLED SAID THEY WERE USING SOCIAL MEDIA. - OgilvyOne
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TODAY, THAT NUMBER HAS QUADRUPLED. DIGITAL AND WORD OF MOUTH AS THE MOST TRUSTWORTHY SOURCE OF INFORMATION. - OgilvyOne
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B2B decision makers spend 1% of the time buying.
They now spend the other 99%
researching& talking to each other.
- OgilvyOneวันพุธที่ 28 กันยายน 11
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Myth about Social Media
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Social Media is bullshit!!
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FactSocial Media is going Mainstream.
~800,000,000 members [500,000,000 active]
• 42% left a comment on web site or blog• 43% posted a comment within a forum or message boar• 29% uploaded a video online• 50% uploaded a photo online• 26% use a micro-blogging service like Twitter• 65% watched a video• 37% actively write blogs
the fast growing segment are users over 30 years old
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B2B companies didn’t use Social Media.
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Fact41% of B2B Companies using Facebook
have acquired new customer from it
62% of B2C Companies using Facebook have acquired new customer from it
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FactCompanies that use Twitter average 2X more leads than those that don’t
Companies with 1000+ Twitter Follower get 6X more traffic
42% of Companies using Twitter for marketing have acquired new customer from it
39% of B2B Companies using Twitter have acquired new customer from it
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Social Media is Obscure, Niche Content
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FactSocial Media is a trusted source for many purchase decisions and product opinions – especially in B2B.
89% of US internet users search online before they make a purchase, even when the
purchase is make at a local business
57% of companies have acquired a customer through their blog
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Social Media is Not Relevant to Conversion
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Fact
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Fact25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendations
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Social Media is Not Worth the Risk
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FactSocial media has became a critical component in building positive relationships.
All of this is built into search results, increasing visibility and promoting thought leadership to prospective customers.
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Television ads is one of the most effective forms of
advertising
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Fact86% of people skip TV ads.
TV on demand, Youtube, internet TV & Cable have fragmented TV audiences
14% trust advertisements
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Who can use Social Media? [Who will responsible for this job?]
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Allวันพุธที่ 28 กันยายน 11
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if you are senior Level
“I am an opinion leader with a robust knowledge base, I want to raise awareness”
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if you are marketing
“I need channels to place our content, and therefore build traffic.”
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if you are PR
“I want to know and respond to what public is saying about our products and services.”
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if you are HR/Sales
“I want tools to network. So I can create new business and find awesome employees.”
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How To Start?
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1.Clear ObjectiveThink about what you’re looking to achieve from Social Media.
Is it measurable?
2.Research your BrandSWOT analysis your brand from online- What shows up in social search result ? - What are people talk about your brand?
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3. Listen before talk- What people say about your brand in Social Media? - Take care your customer on online.
4. Influencers - Who are the people who come upthe most?
- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?
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5. Make your online identity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to what people are asking
6. Make your Content- Publish thought leadership in multimedia as well as text
- Use Infographics to explain complex issues
- Seed images on Flickr, videos on YouTube, decks on Slideshare, etc.
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measurable?~ 50% unsure of their ROI/Value/Impact on Social Media.
Step 1.
Define KPI for each Social Media Examples: - Follower- Brand Image- %Sales Growth - %Reduction in support costs- %Reduction in Advertising Media
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Step 2.Configure your analytics [Free]: - Tracking Tools From Social Media
Step 3.Use other Social Analytics Tools [Free or Paids]:
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Step 4.Understanding each Social Metrics:
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Step 5.Revise Your Strategy:
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Content?1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)
5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)
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Devices?
4Monitor
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Crisis Management?
Need Only One Message to speak.
Understand your consumer behavior
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Recap!!- Social Media is mainstream media, effective and work as a part of marketing plan. - Put the right tools to the right man on the right job. [if not, ask the expert]
- Research your brand, Listen and talk as yourself. [Define Goal and Metrics for work]
- Prepare For the worst case
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Referenceshttp://www.slideshare.net/HubSpothttp://www.slideshare.net/360digitalinfluencehttp://www.socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://www.buzzom.com/2011/08/building-a-company-with-social-mediainfographic/http://www.e-interactive.es/http://emisare.visibli.com/share/czncvL
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