social media for lead generation
Post on 13-Sep-2014
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Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.TRANSCRIPT
Chris SietsemaDirector of Interactive Marketing
Social Media for Lead Generation
Lead Generation – Traditional Tactics
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Lead Generation – Traditional Tactics
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Social Media Tenets
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Social Media Venues
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Social Media Venues
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vs.
• About Facebook– Promote Events– Share Photos & Video– Feature Specials & Programs– Communicate with Fans– Share & Elicit Content
• 175 million active user base • 52,500,000 in the United States
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Facebook Usage
• Still skews younger, but largest rate of growth is with persons 35+
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Facebook Opportunities
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Facebook Opportunities
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• About Twitter– A Microblogging Platform– 140 Characters of Fury– Observations, Views, News– Communication bits at a time
• Primary Uses for Business– Customer Service– Product/Service/Program
Introductions– Outreach & Alerts 11
Sunday Afternoon on the Island of La Grande JatteGeorges-Pierre Seurat
Twitter Twends
• Massive Traffic Incline• 80% of accounts have less than 10 followers
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Twitter Opportunities
• Reference Other Content• Following
– Based on Influence– Based on Relevance
• Twitter Search & Feeds
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Twitter Opportunities
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• About LinkedIn– Your Digital Rolodex– The “business” side of you– 43 Million Members– Excellent B2B Database
• Primary Uses for Business– Meet New People
• Browse Your Connections’ Connections
– Share Content, Status– Answer & Ask Questions– Join, Participate in & Start Groups
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Anatomy of a LinkedIn Profile
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How to Generate Leads with Social Media
• ABC
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How to Generate Leads with Social Media
• Listen (err..rather Eavesdrop)
– Frame Messaging– Create Opportunities for Contact (Content)– Identify Other Influencers– Make an Invitation
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How to Generate Leads with Social Media
• Rally the Troops– Engage Those Already in Your Camp
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Creative Engagement
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Creative Engagement
2260 Fans 1019 Fans in 3 weeks
Creative Engagement
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Time & Resources
• Common Misconception: “Social Media is Inexpensive”
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Measurement
• Activity– Followers / Fans / Connections– Comments, Posts, Mentions– Sentiment
• Site Traffic– Overall Site Traffic– Specific Pages– Spikes with Social Media Activity
• Real ROI– Sales– Leads
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Next Steps
• Recommended– Clarify Your Existing Social Media Presence/Status– Confirm Core Messages & Communication Guidelines
• Create Sample Content• Outline a Sample Campaign
– Define / Assign Internal Resources & Roles– Create Social Media Profiles
• Only Those to Which You Can Dedicate Resources
– Develop Posting Schedule & Checklist– Setup Social Media Monitoring Account– Keep On Keeping On
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Questions?
Chris SietsemaDirector, Interactive [email protected]
480.505.4529
linkedin.com/in/sietsemaTwitter: @sietsema
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