social media for law firms: make the connection!
DESCRIPTION
Presentation for the VQ Knowledge & Strategy forum, 4 October 2011, Stockholm (Sweden).TRANSCRIPT
• Define your audience• Use current topics• Publish regularly & link• Write entertaining• Use proper formatting• Invite to Comment• Follow others• Write guest blogs• Stats
Statistics
• Launched may 2003• 130 million members• Decision makers: 28%• Geography: US leading• Legal industry: 1.6M• 2B people searches
(2010)
Statistics - Legal
• UK Top 150 firms• 42% profile• 17% 25+
connections• USA Top 100 firms• 60% profile• 30% 25+
connections
The stats
• 1st tweet 5 years ago• 100M active users• 50M logins / day• 230M tweets / day• 500k new accounts /
day• Used by 69% of firms
Account Tweets
Firm• General info• Recruitment• Business Dev.
PA
• PA related news
• PA Specific legal topics
FE
• Personal• Direct
communication
The stats
• February 2004• 750M active users• 50% logins per day• Mobile: 250M users• Content: 30B per
month• 770B pageviews• 70% outside USA
• United breaks guitars• I.R.I.S.• Legal IT Professionals
• Website• Legal IT Network• Twitter• Facebook
• Social Media movie• Legal IT Professionals / LegalSupportNetwork survey• Blogging
• Blogger• Wordpress• Typepad• Posterous• Tumblr
• Fellsoft statistics• Law Firm Media Professionals survey• Measuring Social Media success
• Klout• Peer Index
• Dirkzwager
References & Resources