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LinkedIn for Law Firms 2013

Patrick Baynes Co-Founder, PeopleLinx

Formerly of LinkedIn Corp.

Lindsay Gotwald Director of Communications

Faegre Baker Daniels LLP

Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved

Agenda

» Industry update: Legal meets LinkedIn » Attorneys » Firms » Opportunities and challenges

» LinkedIn programs for firms and attorneys » Faegre Baker Daniels Approach 08’-13’ » Cozen O’Connor, Dechert LLP, Axiom

» Tips and takeaways


LinkedIn

LinkedIn is » 225M+ Members, 3M+ join each month » 34,000+ law practices. 1.5+ million lawyers


LinkedIn for Law Firms

LinkedIn is » A tremendous sales and relationship channel opportunity. 50K+ General Counsel » Approximately 30 lawyers to every GC


LinkedIn for Law Firms Law firms are using LinkedIn to:

» Recruit talent

» Get closer to clients

» Research opportunities

» Promote attorneys and events

» Distribute content

Individual attorneys are using LinkedIn to: » Increase their profile and visibility

» Connect with clients and partners

» Stay in touch with personal and business relationships

» Position themselves for inbound business

» Research and meeting preparation


LinkedIn for Law Firms and Attorneys


Times They Are a Changin’

2008 2013


Categorize & Prioritize

Early Adopters

Skeptics

Youngsters

Newbies


Tying it Together



» Three unique approaches



“A former colleague of mine looking for a new job joined LinkedIn and sought to connect with me. This prompted me to see where he was working and call him. His company was involved in an antitrust case that was going up on appeal. I asked him to introduce me to the GC and then convinced the GC to hire us to handle the appeal. Had he not

connected with me on LinkedIn, I would not have had the entrée to the GC.”

Paul Denis Antitrust Practice Group Co-Chair Washington


LinkedIn Tips and Takeaways

» Addressing time sensitivity » Matching content » Value prop to attorneys: relational credibility » Little things that make a big difference » 80/20 rule for developing social talent » The ROI challenge


Questions?

Patrick Baynes Co-Founder, PeopleLinx Formerly of LinkedIn Corp. [email protected]

Lindsay Gotwald Director of Communications Faegre Baker Daniels LLP [email protected]

linkedin for law firms 2013 - west legaledcenter...linkedin for law firms . law firms are using...

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