social media for kw gcp
TRANSCRIPT
Social Mediaand what to do with it
josesuarez
REALTOR®/Bachtel Realty
GroupKeller Williams
GCP(864)423-1334
Before we get started…
• What are YOU hoping to get out of this class?• What would make this class worth your time?
Before we get started…
• Open your web browser (Chrome, Firefox, Internet Explorer)• Type in address: https://goo.gl/Y0P64i• Click the blue “Download” button in the top right corner• Click “Direct Download”
Agenda
• What social media is and what it is not.• What network(s) should I use?• What should I post?• How do/Should I automate it?• How do I get leads?
What it is …so·cial me·di·a
noun
websites and applications that enable users to create and share content or to participate in social networking.so·cial net·work·ing
noun
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
What it is NOT1. A magic bullet. There is no such thing.
2. Free! - NOTHING is free. Whatever you save in money you tend to pay for in time; time learning, time researching, time posting, etc.
3. It is not going to replace ALL of your marketing. It should be used to supplement.
4. It is not going to start making you money overnight. It could, but I wouldn't hold my breath.
5. It is not one-size-firs-all. This is a very few of infinite ways to use it.
What network(s) should I use?There are only 207 of them
http://en.wikipedia.org/wiki/List_of_social_networking_websites
FacebookPublicize and Promote
• 936 million daily active users on average for March 2015• 798 million mobile daily active users on average for
March 2015• 1.44 billion monthly active users as of March 31, 2015• 1.25 billion mobile monthly active users as of March 31,
2015
info from: http://newsroom.fb.com/company-info/
Why?/Statistics
How would I use FacebookFacebook is a universal social network which means it can be used in almost any way you can use social media. These are some of the ways I use Facebook:• Share links to articles/blog
post/etc.
• Post new listings
• Share links to my other social network profiles
• News about a certain topic to tag people in my sphere
• Wish friends, family and clients happy birthday
• To KEEP UP with friends, family and clients’ birthdays
• See what kind of engagement other realtors and brokers (competition/colleagues) are getting
• Look for opportunities to refer people in my sphere
• Advertise events, open houses, contests, etc.
TwitterConversate
Why?/Statistics
• 302M Monthly active users• 500M Tweets sent per day• 80% Active users on mobile
info from: https://about.twitter.com/company
How would I use #Twitter
There are many ways you can use Twitter. Some see Twitter as the best way keep current with the news in an unfiltered way. Others see Twitter as a way to converse with people in a very public but real-time setting. One thing, however, tends to be involved in ANY way you use Twitter and that is the mysterious and ever-allusive #hashtag.
This gets its own slide?!hash·tag
ˈhaSHtaɡ/
noun
noun: hashtag; plural noun: hashtags
(on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
"spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them"
the hash or pound sign (#).info from: definition for ‘hashtag’ provided by Google
How would I use #Twitter cont.
Now that you know the basics I am sure you can think of plenty of ways to use Twitter. Here are some of the ways I currently use it:
• Share links to articles/blog post/etc.
• Post new listings
• Share links to my other social network profiles
• News about a certain topic to tag people in my sphere
• See what kind of engagement other realtors and brokers are getting
• Look for opportunities to refer people in my sphere
• Look to see where I can add value to a live hashtag meeting
• Connected to my Instagram account since they both use hashtags the same way
InstagramBroadcast and BTS (Behind the scenes)
Why?/Statistics
• 300M Monthly Actives• 70%+ People Outside U.S.• 30B+ Photos Shared• 2.5B Likes Daily• 70M Average Photos Per Day
info from: https://instagram.com/press/
How would I use InstagramInstagram is another system that heavily relies on the #hashtag (see slide 13). This network, however, is limited to posting images and short videos. This is the perfect platform to share your behind the scenes shots (closings, congratulations, selfies at work, etc.) or other images. Some of the things I post and do now are:• Images for DIY and craft
ideas
• Images with links in the description
• Images from around town to tag people in
• Invites to connect on my other social media profiles.
• Copy/paste-worthy pins from Pinterest
• Fashion-oriented images (selfies or from online)
PinterestRelate
Why?/Statistics• 72.8M users (85% of users are women)• 47.1 M Pins a day• A pin’s “half-life” is 3.5 months
• a Tweet’s half-life is 2.8 hours• a post on Facebook is 3.2 hours
• Most pinned categories are:• food + drink• DIY + CRAFTS
info from: http://expandedramblings.com/index.php/pinterest-stats/
• HOME DECOR
• holidays + events
Pinterest is all about interests (pun very much intended). There are many ways to use Pinterest. I personally use it to let people know things that I like and in turn what I am like. I created boards for almost every category I would be looking for. Here is a snapshot of a few of them:
How do I use Pinterest
#DecorInspiration#OutsideInspiration#HomeTech#BeautifulBathrooms#ThisLooksGood#BeInformed#MyStyle#KillerKitchens#OpenHouseInfo
#SocialMarketing#HaveALaugh#EatWell#DIY#DesignInspiration#yeahTHATgreenville#DesignIdeas
LinkedinConnect
Why?/Statistics
• 364M members in over 200 countries and territories.
• There are over 39 million students and recent college graduates on LinkedIn. • They are LinkedIn's fastest-growing demographic.
info from: https://press.linkedin.com/about-linkedin
How do I use LinkedInLinkedin is a business oriented network. People are normally not interested in funny pictures or motivational pictures unless you are in a group and the post has something to do with it. I use it mainly to keep it updated in case the first place someone finds me. There are many who use it to keep in touch with their sphere or ex-co-workers. However you use it you should keep your posts short, relevant and to the point.
What Should I Post?
The Online 80/20 Rule
I know, another 80/20 rule. This one is easy though.
- When posting online you should post 80% THEM (educate, entertain, assist, relate) and 20% YOU (publicize, promote,
exposure, your “behind he scenes”)
Places to get contentThere are literally thousands of places to get content. No matter what you’re looking for there is a website, blog or newsletter about it. Here are some of the places I use for content by category:Real Estate:Zillow Blogrealtor.com BlogInmanGeek EstateBiggerPocketsGoogle Alerts
Marketing:Hubspot Blogadweek.comGetResponse BlogSocial Media Examiner
33 Touch Campaign
Technology:EndgadgetBoyGenius ReportGeek EstatePinterestXDA Developers
DIY/Decor:HouzzPinterestCentsationalgirl.comLifeHacker
Example Time