OFF PEAK MANAGEMENTby AIESEC in Russia

Kate Trofimova MCVP Marketing

Short introduction

Nastya Matroshilova MCVP oGCDP

Who else is here?

AGENDA

1. Intro2. Target for off-peak projects3. GCPs/Examples4. GTCM - how to make

promotion?5. Q&A

Why do we do this? 4 reasons to make off-peak real

REASON #1Goal achievement|right behaviours

REASON #2 Awesome projects in other countries

REASON #3Spring as a preparation for summer

REASON #4

Leadership potential

They are waiting for AIESEC opportunities

5 million students and recent graduates in Russia

Relevant projects Issues that we face as a country

How to manage off-peak? Our target

Our Target

• T+X (outgoing EBs)

• fresh recruited members (not right profile for TMP)

• recent graduates

What do you usually think about graduates?

• yes, they can go on oGCDP also!

Do you engage outgoing EBs?

• T+X is a perfect channel for off-peak!

Double recruitment!

AIESEC days in uni

Channels for promotion Go online!

Make it targeted!

• Be as concrete as possible

• Pay attention to questions during application process

• You can organise selection days

Be specific Put issue, dates, country, city

Fast Matching scheme

https://drive.google.com/folderview?id=0BwbBS-fTrjtBbV84OGZzR1JGd28&usp=sharing

You can use our promotional materials!

Promoters strategy - how it works?

We love blogging! More than 100 GC blogs since summer!

My 6 weeks story contest • 17 showcasing video

materials gathered

Benefits

• blog followers• showcasing

materials• right expectations• friends and

relatives know everything

Contest with partners Valuable prise matters!

2 peaks - 2 contests! 1711 unique visitors

Our results have doubled

200 appl per month —> 500 appl per month now

Promo materials

• It Literacy project http://issuu.com/katetrofimova/docs/ru_it_literacy_tn_booklet

• FLY project http://issuu.com/katetrofimova/docs/ru_fly_tn_booklet

• Sunshine project http://issuu.com/katetrofimova/docs/ru_sunshine_tn_booklet

• Presentation about Russia http://issuu.com/katetrofimova/docs/beautiful_russia_de185b2993bf07

The video that will attract everyone to come in Russia

https://www.youtube.com/watch?v=naf4DNAZNaU

Make people love the country that you promote

Find interesting information

http://rbth.com/

GTCM example

Goal

10 people

25 applications by Fast Matching scheme

Note: Fast Matching helps to provide right expectations so that CR will be higher than the usual one.

Target

Graduate students and AIESECers

ChannelOnline promotion in FB for graduates Special Newsletters for AIESECers

Message You can also use common promotion

Special newsletters for internal voices Dreaming of the internship

Happy spring! Thank you :)

Time for your questions