social media for estate agents - an essential guide from sam ashdown
DESCRIPTION
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties. Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it! I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at [email protected] or catch me on Twitter @TheHomeTruths SamTRANSCRIPT
Social Media for
Estate Agents
withSam Ashdown
What do you need to know?
How to use Social Media to
GET more ValuationsWIN more Instructions SELL more Properties
It needs to be
Realistic
Effective
Simple
AIMS
• Get more valuations• Win more instructions• Sell more properties
STRATEGY
• Realistic• Effective• Simple
BE
• Engaging• Entertaining• Enlightening
Why social media?
“A great source of information, can engage
and share ideas with others and it's a great
feeling to be a proactive agent for clients.”
Kevin James, Wilkie, May and Tuckwood
“SM gives customers power to choose an agent
who answers questions transparently in a public
& immediate way - instant vetting.”
Colleen Babcock, Northfields
“I love twitter for the instant engagement, information & great
banter with like minded industry colleagues.”
Maurice Kilbride, Maurice Kibride Estates
“ They like knowing that an agent can answer questions confidently, transparently and in a professional manner.”
“For me, good estate agency is all about good
communication”
Chris Wood, PDQ Properties
What’s stopping you?
2005
2007
2010
2011
8 yrs
3 yrs
6 yrs
2 yrs
I have tins of beans older than these platforms
Don’t beat yourself up
Which platforms?
Too
much
choice
!
The Perfect Couple
Getting it right on Twitter
1.Be you
People will warm to you if you are genuine
2. Don’t tweet your listings
It’s not what Twitter is
for“To instantly connect people everywhere to
what’s most important to them”
3. Stay vendor focused
Who’s your customer?
Vendor Purchaser
Twitter recap
1. Be you
2. Don’t tweet your listings
3. Stay vendor focused
Twitter tips for more followers
1. Follow Friday #FF
2. Follow + message
3. Research hashtags #
4. Tap into communities and
conversations
Getting it right on Facebook
1.Be human
People buy people, not brands
2. Know the worth of a click
Not all your fans see everything you post
In fact, only
about 14%
To get attention you have to earn it or pay for it
Facebook clicks
Be shareable:trigger emotions
Via Derek Halpern
AweLust
Joy
Fear Anxiety
Anger
Surprise
3. Stay community focused
Could you be an alternative to your local paper? A hub for local events, information and gossip??
Facebook recap
1. Be human
2. Know the worth of a click
3. Stay community focused
Facebook tips for more likes
1. Follow local businesses and leave a
message on their page
2. Post vendor-focused content
3. Start debates and discussions
4. Run competitions and include local
businesses
Getting it right on Pinterest
1.Don’t sell
2. Be creative
3. Engage and share
Pinterest recap
1. Don’t sell
2. Be creative
3. Engage and share
Pinterest tips for more repins
1. No faces
2. Use red/colourful images
3. Keep background to a
minimum
Get in touch :o)
@thehometruths
WinEveryInstruction