social media for business trendstalk presentation
TRANSCRIPT
Social Media for BusinessRebecca Bax
rebeccabax.com
#trendstalk13
The Big Question:
Why
The 3
Hesitations
They Don’t Know How
They Don’t Have Time
They Don’t See The Value
If It Doesn’t Make Money It Doesn’t Make Cents!
Attention Interest Desire Action
Don’t Always Talk About Yourself
= connections
= conversations
= applications
= cat videos
Don’t Underestimate Social
Example
It’s All About Setting Goals
What to Measure?
X X
ROI X Conversion
Engagement= Money
Integration
Optimize by using all appropriate channels
Why
Commit to Social Media!